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		<title>DO YOU LIVE IN A FRIENDLY OR HOSTILE UNIVERSE?</title>
		<link>https://the-brand-guy.com/brand-you/do-you-live-in-a-friendly-or-hostile-universe/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Fri, 10 Apr 2026 07:03:22 +0000</pubDate>
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		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[attitude]]></category>
		<category><![CDATA[beliefs]]></category>
		<category><![CDATA[mindset]]></category>
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					<description><![CDATA[It’s been said the most powerful question you can answer is: Do you live in a friendly or hostile universe? Because it shapes how you show up in every moment.The post <a href="https://the-brand-guy.com/brand-you/do-you-live-in-a-friendly-or-hostile-universe/">DO YOU LIVE IN A FRIENDLY OR HOSTILE UNIVERSE?</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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		<title>THE LINE YOU NEVER CROSS</title>
		<link>https://the-brand-guy.com/brand-you/the-line-you-never-cross/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Wed, 25 Mar 2026 06:19:19 +0000</pubDate>
				<category><![CDATA[brand YOU]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[back yourself]]></category>
		<category><![CDATA[believe in yourself]]></category>
		<category><![CDATA[peak performance]]></category>
		<category><![CDATA[real you]]></category>
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					<description><![CDATA[We draw lines around ourselves. I’m not creative. I’m too old. I’m not ready. Not facts. Stories repeated until they harden into limits ...The post <a href="https://the-brand-guy.com/brand-you/the-line-you-never-cross/">THE LINE YOU NEVER CROSS</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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		<title>THE VOICE AT THE DOOR</title>
		<link>https://the-brand-guy.com/brand-as-culture/the-voice-at-the-door/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Wed, 04 Mar 2026 05:56:58 +0000</pubDate>
				<category><![CDATA[brand as culture]]></category>
		<category><![CDATA[brand YOU]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[back yourself]]></category>
		<category><![CDATA[believe in yourself]]></category>
		<category><![CDATA[bet on yourself]]></category>
		<category><![CDATA[peak performance]]></category>
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		<guid isPermaLink="false">https://the-brand-guy.com/?p=1002041</guid>

					<description><![CDATA[​​“I don’t let the old guy in.”​​ That line stayed with me, as a 65 year old guy, because it has nothing to do with age and everything to do with attitude and identity.The post <a href="https://the-brand-guy.com/brand-as-culture/the-voice-at-the-door/">THE VOICE AT THE DOOR</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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		<title>GLOBAL BRAND GURUS: RANKED #7 FOR 2026</title>
		<link>https://the-brand-guy.com/power-branding/global-brand-gurus-ranked-7-for-2026/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Thu, 05 Feb 2026 04:42:15 +0000</pubDate>
				<category><![CDATA[Branding the Inside]]></category>
		<category><![CDATA[Power Branding]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[brand guru]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[the brand guy]]></category>
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					<description><![CDATA[I am delighted to be listed again in the World's Top 30 Brand Professionals for 2026.. This is the 13th year in a row that I have been listed.The post <a href="https://the-brand-guy.com/power-branding/global-brand-gurus-ranked-7-for-2026/">GLOBAL BRAND GURUS: RANKED #7 FOR 2026</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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		<title>THE FISHERMAN FROM SAMOA</title>
		<link>https://the-brand-guy.com/real-you/the-story-of-the-samoan-fisherman/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Tue, 07 Oct 2025 05:56:49 +0000</pubDate>
				<category><![CDATA[Branding the Inside]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[#purpose]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[fisherman]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[wealth]]></category>
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					<description><![CDATA[An Australian businessman was at the pier of a small coastal Samoan village when a small boat with just one fisherman docked. Inside the small boat were several large yellow fin tuna.The post <a href="https://the-brand-guy.com/real-you/the-story-of-the-samoan-fisherman/">THE FISHERMAN FROM SAMOA</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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