I’m The Brand Guy, a bloke who uses brand to help companies and people create the world they want to succeed in.

I run a Strategy + Design + Communication company with my Designer mate Nick Beckhurst – called Brandcraft – and I do keynote talks and run workshops on Brand, People and Communication at conferences and seminars.

Brandcraft rocket

I got my brand expertise working in the ad industry for 18 years – Saatchi & Saatchi [London], Ogilvy & Mather, DDB, Mccann-Ericsson – where I did the strategic thinking and brand planning for some of the world’s most iconic brands and companies = Cola-Cola, Microsoft, Nestle, Unilever, J&J, Reckitt Benkiser, Levis, Boots, Arnott’s, Goodman Fielder +++


I then set up my own brand consultancy in 2003 – The Brand Guy – where I expanded my ‘brand’ area of focus beyond marketing, into all areas of the organisation viz. CEO, Executive Team, HR, Learning & Development, Internal Communications.

I believe that brand is a management issue, not a marketing concept, and everything can and must be driven by and aligned to your brand strategy; your business strategy, your products + services, your culture, your people, your marketplace positioning, as well as [not just] your communications.


Companies I have worked for in this capacity include Vodafone, Macquarie Bank, BT, AMP, QBE, nab, Talent2, CSIRO, Microsoft, Mortgage Choice, The Queensland Law Society, STW, ADMA, The Media Federation of Australia, Anglican Retirement Villages, Device Technologies, Healthy Life, Steadfast, BankWest, Clime Investment, Allegis Global Solutions, The Apparel Group, PwC.


I self-published my positive psychology book in 2008, called Wake Up Tiger. It’s a wake up call for people and workers who are dissatisfied with their lives, often even in the face of their ‘success’.


The way I do branding that connects with and engages people is based on positive psychology. My approach is to feed the hungry spirit people have for their lives and their work by creating focus, purpose, and self belief.

Check out my profile on LinkedIn.

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This was the talk that won me the inaugural The Battle of BIG Thinking in 2010. Check it out [if you don’t mind swearing .. yep, this was bit full on]