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	<title>brand as purpose &#8211; The Brand Guy</title>
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	<description>A new way to do branding</description>
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		<title>TODAY IS THE FIRST DAY OF SUICIDE PREVENTION WEEK</title>
		<link>https://the-brand-guy.com/brand-as-purpose/today-is-the-first-day-of-suicide-prevention-week/</link>
					<comments>https://the-brand-guy.com/brand-as-purpose/today-is-the-first-day-of-suicide-prevention-week/#comments</comments>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Mon, 10 Sep 2018 05:14:22 +0000</pubDate>
				<category><![CDATA[brand as purpose]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=5310</guid>

					<description><![CDATA[One in four people has a mental illness any day of the week. I know &#8211; I&#8217;m one of them. Despite the ever-growing community and workplace awareness and understanding of mental health, it still carries a massive social stigma. Which is why this is an important week for all of us. Today is the first [&#8230;]The post <a href="https://the-brand-guy.com/brand-as-purpose/today-is-the-first-day-of-suicide-prevention-week/">TODAY IS THE FIRST DAY OF SUICIDE PREVENTION WEEK</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
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		<title>WHAT&#8217;S UP WITH OUR BANKS? A STORY IN 3 CHAPTERS</title>
		<link>https://the-brand-guy.com/brand-as-purpose/whats-up-with-our-banks-a-story-in-3-chapters/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Fri, 13 Jul 2018 04:00:25 +0000</pubDate>
				<category><![CDATA[brand as purpose]]></category>
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					<description><![CDATA[When it comes to branding, the banks spend hundreds of millions of dollars every year telling us how great they are. Here are some of the brand promises they&#8217;re making. Westpac = Australia proudly supported by Westpac. (Delighting our customers and helping them achieve their financial goals) CBA = CAN. (The bank where our customers [&#8230;]The post <a href="https://the-brand-guy.com/brand-as-purpose/whats-up-with-our-banks-a-story-in-3-chapters/">WHAT&#8217;S UP WITH OUR BANKS? A STORY IN 3 CHAPTERS</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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		<title>DON&#8217;T WORK FOR THE MONEY. IT&#8217;S NEVER ENOUGH.</title>
		<link>https://the-brand-guy.com/brand-as-purpose/dont-work-for-the-money-its-never-enough/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Tue, 03 Apr 2018 03:42:35 +0000</pubDate>
				<category><![CDATA[brand as purpose]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=4973</guid>

					<description><![CDATA[A client of mine gave me a copy of a book called The High Price of Materialism. It’s written by a psychologist called Tim Kasser, and he spent many years studying the effects of “materialism” [money + stuff] on people and their wellbeing. His conclusion: A strong focus on materialistic pursuits not only distracts people [&#8230;]The post <a href="https://the-brand-guy.com/brand-as-purpose/dont-work-for-the-money-its-never-enough/">DON&#8217;T WORK FOR THE MONEY. IT&#8217;S NEVER ENOUGH.</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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		<title>The state of TRUST</title>
		<link>https://the-brand-guy.com/brand-as-purpose/the-state-of-trust/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Tue, 06 Feb 2018 05:55:58 +0000</pubDate>
				<category><![CDATA[brand as purpose]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=4859</guid>

					<description><![CDATA[So The Edelman Trust Barometer has once again been published, shining a spotlight on TRUST around the world and here in Australia. Last year&#8217;s report (2017) reported the biggest fall ever in trust. Overall this year it&#8217;s slipped a notch lower, though with some countries&#8217; trust barometer falling a lot further (e.g. Australia). Volatility brews [&#8230;]The post <a href="https://the-brand-guy.com/brand-as-purpose/the-state-of-trust/">The state of TRUST</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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