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	<title>brand as story &#8211; The Brand Guy</title>
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	<description>A new way to do branding</description>
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		<title>DEATH IS WAITING FOR ALL OF US</title>
		<link>https://the-brand-guy.com/brand-you/death-is-waiting-for-all-of-us/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Tue, 13 Dec 2022 05:58:20 +0000</pubDate>
				<category><![CDATA[brand as story]]></category>
		<category><![CDATA[brand YOU]]></category>
		<category><![CDATA[death]]></category>
		<category><![CDATA[motivation]]></category>
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					<description><![CDATA[Let’s talk about death. Why? Because is the one thing that’s going to happen to each and every one of us, guaranteed.The post <a href="https://the-brand-guy.com/brand-you/death-is-waiting-for-all-of-us/">DEATH IS WAITING FOR ALL OF US</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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		<title>WHAT SORT OF BRIEFS ARE YOU DISHING OUT?</title>
		<link>https://the-brand-guy.com/brand-as-story/what-sort-of-briefs-are-you-dishing-out/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Mon, 27 Aug 2018 07:17:37 +0000</pubDate>
				<category><![CDATA[brand as story]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=5283</guid>

					<description><![CDATA[I love this story about how to write a good creative brief. It&#8217;s the same for developing a good brand strategy. There are five possible briefs Michelangelo could have received from his client, Pope Julius II, to paint the Sistine Chapel: 1. Paint the ceiling. 2. Paint the ceiling using lots of red, green and [&#8230;]The post <a href="https://the-brand-guy.com/brand-as-story/what-sort-of-briefs-are-you-dishing-out/">WHAT SORT OF BRIEFS ARE YOU DISHING OUT?</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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		<title>Are your words leading to feeble or powerful outcomes?</title>
		<link>https://the-brand-guy.com/brand-as-story/are-your-words-leading-to-feeble-or-powerful-outcomes/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Wed, 21 Mar 2018 05:30:28 +0000</pubDate>
				<category><![CDATA[brand as story]]></category>
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					<description><![CDATA[Branding is about creating the future. You begin with the end in mind by creating an ideal state, which is then a blueprint for what you need to do to get there. And the tool we use to create that future is language. Yes, words! How many times have you seen a list of company [&#8230;]The post <a href="https://the-brand-guy.com/brand-as-story/are-your-words-leading-to-feeble-or-powerful-outcomes/">Are your words leading to feeble or powerful outcomes?</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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		<title>The power of language [or How not to do it]</title>
		<link>https://the-brand-guy.com/brand-as-story/brand-as-story-21/</link>
					<comments>https://the-brand-guy.com/brand-as-story/brand-as-story-21/#comments</comments>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Tue, 18 Aug 2015 01:28:47 +0000</pubDate>
				<category><![CDATA[brand as story]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1361</guid>

					<description><![CDATA[So I’m checking out the details of a potential new client. On their website I find this Mission Statement: To&#160;“Make A Profit”&#160;by providing a quality product at a very competitive price, in a controlled systematic way, for a sustained period of time to each of our customers. And yes ‘make a profit’ was in quotes, [&#8230;]The post <a href="https://the-brand-guy.com/brand-as-story/brand-as-story-21/">The power of language [or How not to do it]</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
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		<title>An Australian Story</title>
		<link>https://the-brand-guy.com/brand-as-story/brand-as-story-20/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Wed, 29 Jul 2015 04:48:48 +0000</pubDate>
				<category><![CDATA[brand as story]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1355</guid>

					<description><![CDATA[Here is the famous Paul Hogan ad that promoted Australia to the world in the 1980s. Sure it’s a little dated, and sexist, and cliched. No matter. It’s what the ad says about us that matters, and that’s why this ad is totally awesome. It tells An Australian Story&#160;that&#160;is charming, funny, friendly, helpful, sunny, healthy, [&#8230;]The post <a href="https://the-brand-guy.com/brand-as-story/brand-as-story-20/">An Australian Story</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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