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	<title>brand YOU &#8211; The Brand Guy</title>
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	<link>https://the-brand-guy.com</link>
	<description>A new way to do branding</description>
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		<title>DO YOU LIVE IN A FRIENDLY OR HOSTILE UNIVERSE?</title>
		<link>https://the-brand-guy.com/brand-you/do-you-live-in-a-friendly-or-hostile-universe/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Fri, 10 Apr 2026 07:03:22 +0000</pubDate>
				<category><![CDATA[brand YOU]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[attitude]]></category>
		<category><![CDATA[beliefs]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[real you]]></category>
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					<description><![CDATA[It’s been said the most powerful question you can answer is: Do you live in a friendly or hostile universe? Because it shapes how you show up in every moment.The post <a href="https://the-brand-guy.com/brand-you/do-you-live-in-a-friendly-or-hostile-universe/">DO YOU LIVE IN A FRIENDLY OR HOSTILE UNIVERSE?</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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		<title>THE LINE YOU NEVER CROSS</title>
		<link>https://the-brand-guy.com/brand-you/the-line-you-never-cross/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Wed, 25 Mar 2026 06:19:19 +0000</pubDate>
				<category><![CDATA[brand YOU]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[back yourself]]></category>
		<category><![CDATA[believe in yourself]]></category>
		<category><![CDATA[peak performance]]></category>
		<category><![CDATA[real you]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1002085</guid>

					<description><![CDATA[We draw lines around ourselves. I’m not creative. I’m too old. I’m not ready. Not facts. Stories repeated until they harden into limits ...The post <a href="https://the-brand-guy.com/brand-you/the-line-you-never-cross/">THE LINE YOU NEVER CROSS</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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		<title>THE VOICE AT THE DOOR</title>
		<link>https://the-brand-guy.com/brand-as-culture/the-voice-at-the-door/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Wed, 04 Mar 2026 05:56:58 +0000</pubDate>
				<category><![CDATA[brand as culture]]></category>
		<category><![CDATA[brand YOU]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[back yourself]]></category>
		<category><![CDATA[believe in yourself]]></category>
		<category><![CDATA[bet on yourself]]></category>
		<category><![CDATA[peak performance]]></category>
		<category><![CDATA[real you]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1002041</guid>

					<description><![CDATA[​​“I don’t let the old guy in.”​​ That line stayed with me, as a 65 year old guy, because it has nothing to do with age and everything to do with attitude and identity.The post <a href="https://the-brand-guy.com/brand-as-culture/the-voice-at-the-door/">THE VOICE AT THE DOOR</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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		<title>DEATH IS WAITING FOR ALL OF US</title>
		<link>https://the-brand-guy.com/brand-you/death-is-waiting-for-all-of-us/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Tue, 13 Dec 2022 05:58:20 +0000</pubDate>
				<category><![CDATA[brand as story]]></category>
		<category><![CDATA[brand YOU]]></category>
		<category><![CDATA[death]]></category>
		<category><![CDATA[motivation]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=5733</guid>

					<description><![CDATA[Let’s talk about death. Why? Because is the one thing that’s going to happen to each and every one of us, guaranteed.The post <a href="https://the-brand-guy.com/brand-you/death-is-waiting-for-all-of-us/">DEATH IS WAITING FOR ALL OF US</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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		<title>THE FEARLESS LION HAS TO SHOW THE JACKALS WHO&#8217;S IN CHARGE</title>
		<link>https://the-brand-guy.com/real-you/the-lion-shows-the-jackal-who-he-is/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Sun, 25 Sep 2022 08:19:48 +0000</pubDate>
				<category><![CDATA[brand YOU]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[back yourself]]></category>
		<category><![CDATA[believe in yourself]]></category>
		<category><![CDATA[bet on yourself]]></category>
		<category><![CDATA[lion]]></category>
		<category><![CDATA[motivational speaking]]></category>
		<category><![CDATA[speech]]></category>
		<category><![CDATA[story telling]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=5153</guid>

					<description><![CDATA[And then one day, when the time is right, you'll get up and tear the shit out of everybody. Because every once in a while you have to show the jackals who you really are.The post <a href="https://the-brand-guy.com/real-you/the-lion-shows-the-jackal-who-he-is/">THE FEARLESS LION HAS TO SHOW THE JACKALS WHO&#8217;S IN CHARGE</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
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