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	<title>The Brand Guy</title>
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	<link>https://the-brand-guy.com</link>
	<description>A new way to do branding</description>
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	<title>The Brand Guy</title>
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		<title>THE LINE YOU NEVER CROSS</title>
		<link>https://the-brand-guy.com/brand-you/the-line-you-never-cross/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Wed, 25 Mar 2026 06:19:19 +0000</pubDate>
				<category><![CDATA[brand YOU]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[back yourself]]></category>
		<category><![CDATA[believe in yourself]]></category>
		<category><![CDATA[peak performance]]></category>
		<category><![CDATA[real you]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1002085</guid>

					<description><![CDATA[We draw lines around ourselves. I’m not creative. I’m too old. I’m not ready. Not facts. Stories repeated until they harden into limits ...The post <a href="https://the-brand-guy.com/brand-you/the-line-you-never-cross/">THE LINE YOU NEVER CROSS</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>COMPANY VALUES: THE MOST POPULAR FICTION IN BUSINESS</title>
		<link>https://the-brand-guy.com/brand-as-culture/company-values-the-most-popular-fiction-in-business/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Mon, 16 Mar 2026 23:57:51 +0000</pubDate>
				<category><![CDATA[brand as culture]]></category>
		<category><![CDATA[Branding the Inside]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[company values]]></category>
		<category><![CDATA[culture]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1002071</guid>

					<description><![CDATA[Are your company values showing up in hiring decisions, performance reviews, leadership behaviour, and everyday conversations?The post <a href="https://the-brand-guy.com/brand-as-culture/company-values-the-most-popular-fiction-in-business/">COMPANY VALUES: THE MOST POPULAR FICTION IN BUSINESS</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>THE VOICE AT THE DOOR</title>
		<link>https://the-brand-guy.com/brand-as-culture/the-voice-at-the-door/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Wed, 04 Mar 2026 05:56:58 +0000</pubDate>
				<category><![CDATA[brand as culture]]></category>
		<category><![CDATA[brand YOU]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[back yourself]]></category>
		<category><![CDATA[believe in yourself]]></category>
		<category><![CDATA[bet on yourself]]></category>
		<category><![CDATA[peak performance]]></category>
		<category><![CDATA[real you]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1002041</guid>

					<description><![CDATA[​​“I don’t let the old guy in.”​​ That line stayed with me, as a 65 year old guy, because it has nothing to do with age and everything to do with attitude and identity.The post <a href="https://the-brand-guy.com/brand-as-culture/the-voice-at-the-door/">THE VOICE AT THE DOOR</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>BRAND IS A DECISION SYSTEM</title>
		<link>https://the-brand-guy.com/power-branding/brand-is-a-decision-system/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Wed, 04 Mar 2026 05:15:18 +0000</pubDate>
				<category><![CDATA[Branding the Inside]]></category>
		<category><![CDATA[Power Branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[culture]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1002030</guid>

					<description><![CDATA[Brand doesn’t just sit in Marketing. It lives everywhere. In Operations, HR, Finance, Sales, Product, and Leadership.The post <a href="https://the-brand-guy.com/power-branding/brand-is-a-decision-system/">BRAND IS A DECISION SYSTEM</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>GLOBAL BRAND GURUS: RANKED #7 FOR 2026</title>
		<link>https://the-brand-guy.com/power-branding/global-brand-gurus-ranked-7-for-2026/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Thu, 05 Feb 2026 04:42:15 +0000</pubDate>
				<category><![CDATA[Branding the Inside]]></category>
		<category><![CDATA[Power Branding]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[brand guru]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[the brand guy]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1000695</guid>

					<description><![CDATA[I am delighted to be listed again in the World's Top 30 Brand Professionals for 2026.. This is the 13th year in a row that I have been listed.The post <a href="https://the-brand-guy.com/power-branding/global-brand-gurus-ranked-7-for-2026/">GLOBAL BRAND GURUS: RANKED #7 FOR 2026</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>MY JOB IS TO HELP YOU SEE WHAT YOU DON&#8217;T SEE</title>
		<link>https://the-brand-guy.com/power-branding/my-job-is-to-help-you-see-what-you-dont-see/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Tue, 07 Oct 2025 06:50:42 +0000</pubDate>
				<category><![CDATA[Branding the Inside]]></category>
		<category><![CDATA[Power Branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[insights]]></category>
		<category><![CDATA[strategy]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1001889</guid>

					<description><![CDATA[How I uncover hidden truths, feelings, insights, and opportunities for organisations, businesses and brands. The post <a href="https://the-brand-guy.com/power-branding/my-job-is-to-help-you-see-what-you-dont-see/">MY JOB IS TO HELP YOU SEE WHAT YOU DON&#8217;T SEE</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>&#8216;GOOD ENOUGH&#8217; BRANDING ISN&#8217;T GOOD ENOUGH</title>
		<link>https://the-brand-guy.com/power-branding/good-enough-branding-isnt-good-enough/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Tue, 07 Oct 2025 06:13:42 +0000</pubDate>
				<category><![CDATA[Branding the Inside]]></category>
		<category><![CDATA[Power Branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[startups]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1001878</guid>

					<description><![CDATA[Branding is not the garnish, it’s the fuel. And if you don’t invest in it now, you’ll pay for it later, with higher costs and lower loyalty.The post <a href="https://the-brand-guy.com/power-branding/good-enough-branding-isnt-good-enough/">&#8216;GOOD ENOUGH&#8217; BRANDING ISN&#8217;T GOOD ENOUGH</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>THE FISHERMAN FROM SAMOA</title>
		<link>https://the-brand-guy.com/real-you/the-story-of-the-samoan-fisherman/</link>
					<comments>https://the-brand-guy.com/real-you/the-story-of-the-samoan-fisherman/#respond</comments>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Tue, 07 Oct 2025 05:56:49 +0000</pubDate>
				<category><![CDATA[Branding the Inside]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[#purpose]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[fisherman]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[wealth]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=5509</guid>

					<description><![CDATA[An Australian businessman was at the pier of a small coastal Samoan village when a small boat with just one fisherman docked. Inside the small boat were several large yellow fin tuna.The post <a href="https://the-brand-guy.com/real-you/the-story-of-the-samoan-fisherman/">THE FISHERMAN FROM SAMOA</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>UNLOCK YOUR OCEAN OF POTENTIAL</title>
		<link>https://the-brand-guy.com/real-you/unlock-your-ocean-of-potential/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Tue, 07 Oct 2025 05:32:44 +0000</pubDate>
				<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[believe in yourself]]></category>
		<category><![CDATA[bet on yourself]]></category>
		<category><![CDATA[human potential]]></category>
		<category><![CDATA[peak performance]]></category>
		<category><![CDATA[real you]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1001873</guid>

					<description><![CDATA[If you believe your inner critic, it becomes your reality. If you peel back the curtain, the goldfish bowl cracks, and the ocean of potential opens wide. The post <a href="https://the-brand-guy.com/real-you/unlock-your-ocean-of-potential/">UNLOCK YOUR OCEAN OF POTENTIAL</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>SELF-DOUBT. THE INVISIBLE VIRUS.</title>
		<link>https://the-brand-guy.com/real-you/self-doubt-the-silent-killer/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Mon, 04 Aug 2025 08:03:28 +0000</pubDate>
				<category><![CDATA[Real YOU]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1001853</guid>

					<description><![CDATA[Self-doubt is the silent, invisible virus that infects people at every level of business. People don’t talk about it, but it runs deep.The post <a href="https://the-brand-guy.com/real-you/self-doubt-the-silent-killer/">SELF-DOUBT. THE INVISIBLE VIRUS.</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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