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		<title>BRAND IS A DECISION SYSTEM</title>
		<link>https://the-brand-guy.com/power-branding/brand-is-a-decision-system/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Wed, 04 Mar 2026 05:15:18 +0000</pubDate>
				<category><![CDATA[Branding the Inside]]></category>
		<category><![CDATA[Power Branding]]></category>
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					<description><![CDATA[Brand doesn’t just sit in Marketing. It lives everywhere. In Operations, HR, Finance, Sales, Product, and Leadership.The post <a href="https://the-brand-guy.com/power-branding/brand-is-a-decision-system/">BRAND IS A DECISION SYSTEM</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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		<title>GLOBAL BRAND GURUS: RANKED #7 FOR 2026</title>
		<link>https://the-brand-guy.com/power-branding/global-brand-gurus-ranked-7-for-2026/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Thu, 05 Feb 2026 04:42:15 +0000</pubDate>
				<category><![CDATA[Branding the Inside]]></category>
		<category><![CDATA[Power Branding]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[brand guru]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[the brand guy]]></category>
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					<description><![CDATA[I am delighted to be listed again in the World's Top 30 Brand Professionals for 2026.. This is the 13th year in a row that I have been listed.The post <a href="https://the-brand-guy.com/power-branding/global-brand-gurus-ranked-7-for-2026/">GLOBAL BRAND GURUS: RANKED #7 FOR 2026</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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		<title>MY JOB IS TO HELP YOU SEE WHAT YOU DON&#8217;T SEE</title>
		<link>https://the-brand-guy.com/power-branding/my-job-is-to-help-you-see-what-you-dont-see/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Tue, 07 Oct 2025 06:50:42 +0000</pubDate>
				<category><![CDATA[Branding the Inside]]></category>
		<category><![CDATA[Power Branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[insights]]></category>
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					<description><![CDATA[How I uncover hidden truths, feelings, insights, and opportunities for organisations, businesses and brands. The post <a href="https://the-brand-guy.com/power-branding/my-job-is-to-help-you-see-what-you-dont-see/">MY JOB IS TO HELP YOU SEE WHAT YOU DON&#8217;T SEE</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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		<title>&#8216;GOOD ENOUGH&#8217; BRANDING ISN&#8217;T GOOD ENOUGH</title>
		<link>https://the-brand-guy.com/power-branding/good-enough-branding-isnt-good-enough/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Tue, 07 Oct 2025 06:13:42 +0000</pubDate>
				<category><![CDATA[Branding the Inside]]></category>
		<category><![CDATA[Power Branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[startups]]></category>
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					<description><![CDATA[Branding is not the garnish, it’s the fuel. And if you don’t invest in it now, you’ll pay for it later, with higher costs and lower loyalty.The post <a href="https://the-brand-guy.com/power-branding/good-enough-branding-isnt-good-enough/">&#8216;GOOD ENOUGH&#8217; BRANDING ISN&#8217;T GOOD ENOUGH</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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		<title>UNDER THE JAGUAR HOOD: BOLD OR BUSTED?!</title>
		<link>https://the-brand-guy.com/power-branding/under-the-jaguar-hood-bold-or-busted/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Tue, 08 Jul 2025 05:31:43 +0000</pubDate>
				<category><![CDATA[Power Branding]]></category>
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					<description><![CDATA[Jaguar's "We’re here to delete ordinary. To go bold. To copy nothing” feels like an ordinary copy of a whole lot of stuff I’ve seen before. The post <a href="https://the-brand-guy.com/power-branding/under-the-jaguar-hood-bold-or-busted/">UNDER THE JAGUAR HOOD: BOLD OR BUSTED?!</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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