Brand power
THE TWO ESSENTIAL INGREDIENTS OF A STRONG BRAND
31 May, 2018
1. It’s more heart than head. In a world of parity, give me a reason to choose you.
2. It stands for something. In a world of proliferation, show me where the heck Wally is.
Seems obvious, and yet most everyday branding I see around me is more rational than emotional and/or more intent on being popular than being outstanding.
Here’s me making the point in an interview …
You’re such a wanker
Ah thanks so much Ken
ah thanks so much Ken