Brand power

THE TWO ESSENTIAL INGREDIENTS OF A STRONG BRAND

31 May, 2018

1. It’s more heart than head. In a world of parity, give me a reason to choose you.

2. It stands for something. In a world of proliferation, show me where the heck Wally is.

Seems obvious, and yet most everyday branding I see around me is more rational than emotional and/or more intent on being popular than being outstanding.

Here’s me making the point in an interview …

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