Brand power
THE TWO ESSENTIAL INGREDIENTS OF A STRONG BRAND
31 May, 2018
1. It’s more heart than head. In a world of parity, give me a reason to choose you.
2. It stands for something. In a world of proliferation, show me where the heck Wally is.
Seems obvious, and yet most everyday branding I see around me is more rational than emotional and/or more intent on being popular than being outstanding.
Here’s me making the point in an interview …
Branding comes with a logo and it is really important that you’re logo is simple and catchy so that it is east to be remembered. Your branding or logo is the representation of your company.
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