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It used to be the custom that Japanese parents gave young people who were about to be married a ‘pillow book’. This was a small volume of wood-block prints, showing all the details of sexual intercourse, a taboo subject. It spared parents the embarrassment of having to explain ‘the facts of life’ face-to-face. Today we […]
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Time to take another look at the Gallup engagement results. Here in Australia, engagement = 14%. In other words, 86% of Australian workers are dragging their asses to work with zero enthusiasm or attachment to their work. Not only is that bad for business, but it’s also bad for us, for you, and for me. […]
Brandcraft: the vehicle to take your business and your people to the outer stratosphere and beyond.
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I’m The Brand Guy, a brand consultant with a passion for branding. I am ranked #3 in the Global Gurus TOP 30 Branding Professionals in 2019.
I run a brand consultancy in Sydney with my designer mate Nick Beckhurst – called Brandcraft – and I deliver keynote talks and run workshops at conferences and seminars across Australia and abroad.
After working in multi-national ad agencies I pioneered a new way to do branding where everything you DO and SAY as a business must be driven by and aligned to your brand strategy. Our brand consulting services range from your brand on the inside – your culture, values, and behaviours – as well as being a brand marketing consultant and agency. We create and produce the advertising and digital content that will drive your marketplace positioning.
We are also a brand design consultancy, which involves designing a new logo and/or a fresh brand visual identity.
If you need a brand development consultant to help you sharpen your brand positioning and marketplace presence, give us a call.