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My first job in Australia was Account Executive on the Johnson & Johnson Baby & You Club. Worked on loved and trusted brands such as Johnson’s Baby Shampoo, Johnson’s Baby Powder, and Johnson’s Baby Oil. The brand equity in the word “Johnson” was priceless. Today Johnson & Johnson was fined AUS $844 million to clean […]
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Life comes in two flavours, the fixed and the variable. Most people prefer ‘fixed’ over ‘variable’. They want a world that’s safe and secure. They want certainty over doubt. They are dead-set on building a world and a future they can count on. And they have a plan to get them there. At the same […]
Brandcraft: the vehicle to take your business and your people to the outer stratosphere and beyond.
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I’m The Brand Guy, a brand consultant with a passion for branding. I am ranked #3 in the Global Gurus TOP 30 Branding Professionals in 2019.
I run a brand consultancy in Sydney with my designer mate Nick Beckhurst – called Brandcraft – and I deliver keynote talks and run workshops at conferences and seminars across Australia and abroad.
After working in multi-national ad agencies I pioneered a new way to do branding where everything you DO and SAY as a business must be driven by and aligned to your brand strategy. Our brand consulting services range from your brand on the inside – your culture, values, and behaviours – as well as being a brand marketing consultant and agency. We create and produce the advertising and digital content that will drive your marketplace positioning.
We are also a brand design consultancy, which involves designing a new logo and/or a fresh brand visual identity.
If you need a brand development consultant to help you sharpen your brand positioning and marketplace presence, give us a call.