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In his book Good Work, the economic thinker E.F.Schumacher describes the ‘longing for freedom’ that has become so widespread in society today: I don’t want to join the rat race. Not be enslaved by machines, bureaucrats, boredom, ugliness. I don’t want to be a moron, robot, commuter. I don’t want to become a fragment of […]
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When I was a kid in primary school we had to sit a General Knowledge test. There were 20 questions, and the question that stumped us all was the last one; “What’s the name of the lady who cleans our classroom every afternoon?” We all thought it was a bit of a joke question. We […]
Brandcraft: the vehicle to take your business and your people to the outer stratosphere and beyond.
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I’m The Brand Guy, a brand consultant with a passion for branding. I am ranked #3 in the Global Gurus TOP 30 Branding Professionals in 2019.
I run a brand consultancy in Sydney with my designer mate Nick Beckhurst – called Brandcraft – and I deliver keynote talks and run workshops at conferences and seminars across Australia and abroad.
After working in multi-national ad agencies I pioneered a new way to do branding where everything you DO and SAY as a business must be driven by and aligned to your brand strategy. Our brand consulting services range from your brand on the inside – your culture, values, and behaviours – as well as being a brand marketing consultant and agency. We create and produce the advertising and digital content that will drive your marketplace positioning.
We are also a brand design consultancy, which involves designing a new logo and/or a fresh brand visual identity.
If you need a brand development consultant to help you sharpen your brand positioning and marketplace presence, give us a call.