The Brand Guy

Homepage for Richard Sauerman
Hire me to speak
Follow me

post categories

LOVE IS THE POWER TO CHANGE THE WORLD

 21 May, 2018
Read

My favorite part of the Royal Wedding was Reverend Bishop Curry’s sermon. Not only did his heat and passion contrast so starkly against the serious and bland rhetoric of ‘conventional’ Christianity, his message gave the whole occasion a purpose and a place in today’s war-torn, fearful and angry world. This was no spurious tabloid fairy […]

IN A WORLD OF CHANGE, SOME THINGS NEVER CHANGE

 18 May, 2018
Read

I have recently found myself doing a lot of talks and workshops on and around the subject of ‘change’. Not that surprising really. ‘Change’ is the Zeitgeist of our time, defining the mood, the attitude, and the outlook of companies and people. The brief I get is always along the lines of, “Change is a […]

To the full blog

NEED BRANDING?

Brandcraft: the vehicle to take your business and your people to the outer stratosphere and beyond.

Learn more

HIre me to speak

Learn more

PEAK PERFORMANCE

  • REACH FOR THE STARS. Don’t settle, aim high, think big, and make it happen!.
  • LEAD THE WAY. Great leadership is the delivery of Brand YOU.
  • IT’S IN YOUR HANDS. Create what YOU want for yourself and your career.
Learn more

PERSONAL DEVELOPMENT

  • BRAND YOU. Step out of your comfort zone and start living a life of purpose.
  • WAKE UP TIGER. Awaken the sleeping tiger within and start doing epic shit.
  • IT’S IN YOUR HANDS. Create what YOU want for yourself and your career.
Learn more

CHANGE

  • BRAND NEW DAY. Step up, step out, and change your world.
  • DRIVING CHANGE. Some people are born to change the world. Are you one of them?
Learn more

CUSTOMER SERVICE

  • SURPRISE & DELIGHT. Amazing customer service is the delivery of Brand YOU.
Learn more

SALES

  • SALES FORCE. Become a real force at selling by being your authentic self.
Learn more

BRANDING

  • CULTURE SHOCK. Use your brand to drive engagement in the workplace.
  • WALK THE TALK. What it takes to build and sustain an awesome brand today.
  • A BRAND NEW WORLD. Use your brand to create the future you want to succeed in.
Learn more

INNOVATION

  • NOT BUSINESS AS USUAL. Step out of your comfort zone and fly closer to the sun.
  • DIFFERENTIATE OR DIE. Stand out, stick out, and get noticed in a world that’s full of sameness. .
  • ESCAPE FROM MEDIOCRITY. Innovation and creativity is the delivery of Brand YOU.

talks & workshops

MAKE AN ENQUIRY OR

Have a Message for me?

Join me in

social media

My blog

Who the heck is this guy?

I’m The Brand Guy, a brand consultant with a crazy passion for branding. This year I was ranked #3 in the Global Gurus Top 30 Branding Professionals.

I run a brand consultancy in Sydney with my designer mate Nick Beckhurst – called Brandcraft – and I deliver keynote talks and run workshops at conferences and seminars across Australia and abroad.

After working in multi-national ad agencies I pioneered a new way to do branding where everything you DO and SAY as a business must be driven by and aligned to your brand strategy. Our brand consulting services range from your brand on the inside – your culture, values, and behaviours – as well as being your brand marketing consultant. We create and produce the advertising and digital content that will drive your marketplace positioning.

Typically our work also leads to brand design consultancy, which involves designing a new logo and/or a fresh brand visual identity.

If you need a brand development consultant to help you sharpen your brand positioning and marketplace presence, give us a call.