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Yeah. You heard me. I’m talking to YOU. I’m looking you right in the eyes and telling you that you don’t stand a chance. I’m telling you that if you can look through this list and say “yes” to three or more of these items, then you should be seriously worried. Here goes: Because you […]
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When it comes to branding, the banks spend hundreds of millions of dollars every year telling us how great they are. Here are some of the brand promises they’re making. Westpac = Australia proudly supported by Westpac. (Delighting our customers and helping them achieve their financial goals) CBA = CAN. (The bank where our customers […]
Brandcraft: the vehicle to take your business and your people to the outer stratosphere and beyond.
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I’m The Brand Guy, a brand consultant with a passion for branding. I have been ranked in the Global Gurus TOP 30 Branding Professionals sinсe 2012.
I run a brand consultancy in Sydney with my designer mate Nick Beckhurst – called Brandcraft – and I deliver keynote talks and run workshops at conferences and seminars across Australia and abroad.
After working in multi-national ad agencies I pioneered a new way to do branding where everything you DO and SAY as a business must be driven by and aligned to your brand strategy. Our brand consulting services range from your brand on the inside – your culture, values, and behaviours – as well as being a brand marketing consultant and agency. We create and produce the advertising and digital content that will drive your marketplace positioning.
We are also a brand design consultancy, which involves designing a new logo and/or a fresh brand visual identity.
If you need a brand development consultant to help you sharpen your brand positioning and marketplace presence, give us a call.