The Brand Guy

Homepage for Richard Sauerman
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LONGING FOR FREEDOM

30 July, 2020
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In his book Good Work, the economic thinker E.F.Schumacher describes the ‘longing for freedom’ that has become so widespread in society today: I don’t want to join the rat race. Not be enslaved by machines, bureaucrats, boredom, ugliness. I don’t want to be a moron, robot, commuter. I don’t want to become a fragment of […]

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When I was a kid in primary school we had to sit a General Knowledge test. There were 20 questions, and the question that stumped us all was the last one; “What’s the name of the lady who cleans our classroom every afternoon?” We all thought it was a bit of a joke question.  We […]

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PEAK PERFORMANCE

  • REACH FOR THE STARS. Don’t settle, aim high, think big, and make it happen!.
  • LEAD THE WAY. Great leadership is the delivery of Brand YOU.
  • IT’S IN YOUR HANDS. Create what YOU want for yourself and your career.
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PERSONAL DEVELOPMENT

  • BRAND YOU. Step out of your comfort zone and start living a life of purpose.
  • WAKE UP TIGER. Awaken the sleeping tiger within and start doing epic shit.
  • IT’S IN YOUR HANDS. Create what YOU want for yourself and your career.
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CHANGE

  • BRAND NEW DAY. Step up, step out, and change your world.
  • DRIVING CHANGE. Some people are born to change the world. Are you one of them?
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CUSTOMER SERVICE

  • SURPRISE & DELIGHT. Amazing customer service is the delivery of Brand YOU.
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SALES

  • SALES FORCE. Become a real force at selling by being your authentic self.
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BRANDING

  • CULTURE SHOCK. Use your brand to drive engagement in the workplace.
  • WALK THE TALK. What it takes to build and sustain an awesome brand today.
  • A BRAND NEW WORLD. Use your brand to create the future you want to succeed in.
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INNOVATION

  • NOT BUSINESS AS USUAL. Step out of your comfort zone and fly closer to the sun.
  • DIFFERENTIATE OR DIE. Stand out, stick out, and get noticed in a world that’s full of sameness. .
  • ESCAPE FROM MEDIOCRITY. Innovation and creativity is the delivery of Brand YOU.

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Who the heck is this guy?

I’m The Brand Guy, a brand consultant with a passion for branding. I am ranked #3 in the Global Gurus TOP 30 Branding Professionals in 2019.

I run a brand consultancy in Sydney with my designer mate Nick Beckhurst – called Brandcraft – and I deliver keynote talks and run workshops at conferences and seminars across Australia and abroad.

After working in multi-national ad agencies I pioneered a new way to do branding where everything you DO and SAY as a business must be driven by and aligned to your brand strategy. Our brand consulting services range from your brand on the inside – your culture, values, and behaviours – as well as being a brand marketing consultant and agency. We create and produce the advertising and digital content that will drive your marketplace positioning.

We are also a brand design consultancy, which involves designing a new logo and/or a fresh brand visual identity.

If you need a brand development consultant to help you sharpen your brand positioning and marketplace presence, give us a call.