The Brand Guy

Homepage for Richard Sauerman
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I play dancing videos in my workshops; when it gets to the part to drop the pretenses, take off the masks, and be yourself. People ask me why I play dancing videos. And the answer is simple. Dance is freedom without hesitation. We hesitate before taking action. We think before speaking. We think before moving. […]

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I’ve been thinking about thinking. We think all the time. I call it the voice in my head and it’s always on, even when I’m trying to fall asleep at night. But is it really you doing the thinking? It thinks, and you have the thoughts. Are you really thinking? Ok, let’s assume you are […]

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NEED BRANDING?

Brandcraft: the vehicle to take your business and your people to the outer stratosphere and beyond.

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PEAK PERFORMANCE

  • REACH FOR THE STARS. Don’t settle, aim high, think big, and make it happen!.
  • LEAD THE WAY. Great leadership is the delivery of Brand YOU.
  • IT’S IN YOUR HANDS. Create what YOU want for yourself and your career.
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PERSONAL DEVELOPMENT

  • BRAND YOU. Step out of your comfort zone and start living a life of purpose.
  • WAKE UP TIGER. Awaken the sleeping tiger within and start doing epic shit.
  • IT’S IN YOUR HANDS. Create what YOU want for yourself and your career.
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CHANGE

  • BRAND NEW DAY. Step up, step out, and change your world.
  • DRIVING CHANGE. Some people are born to change the world. Are you one of them?
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CUSTOMER SERVICE

  • SURPRISE & DELIGHT. Amazing customer service is the delivery of Brand YOU.
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SALES

  • SALES FORCE. Become a real force at selling by being your authentic self.
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BRANDING

  • CULTURE SHOCK. Use your brand to drive engagement in the workplace.
  • WALK THE TALK. What it takes to build and sustain an awesome brand today.
  • A BRAND NEW WORLD. Use your brand to create the future you want to succeed in.
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INNOVATION

  • NOT BUSINESS AS USUAL. Step out of your comfort zone and fly closer to the sun.
  • DIFFERENTIATE OR DIE. Stand out, stick out, and get noticed in a world that’s full of sameness. .
  • ESCAPE FROM MEDIOCRITY. Innovation and creativity is the delivery of Brand YOU.

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Who the heck is this guy?

I’m The Brand Guy, a brand consultant with a passion for branding. I am ranked #3 in the Global Gurus TOP 30 Branding Professionals in 2019.

I run a brand consultancy in Sydney with my designer mate Nick Beckhurst – called Brandcraft – and I deliver keynote talks and run workshops at conferences and seminars across Australia and abroad.

After working in multi-national ad agencies I pioneered a new way to do branding where everything you DO and SAY as a business must be driven by and aligned to your brand strategy. Our brand consulting services range from your brand on the inside – your culture, values, and behaviours – as well as being a brand marketing consultant and agency. We create and produce the advertising and digital content that will drive your marketplace positioning.

We are also a brand design consultancy, which involves designing a new logo and/or a fresh brand visual identity.

If you need a brand development consultant to help you sharpen your brand positioning and marketplace presence, give us a call.