The Brand Guy

Homepage for Richard Sauerman
Hire me to speak

PLAY BIG OR GO HOME

12 November, 2018
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I recently completed a course that reminded me how most people dabble their way through life, sweating the small stuff, worrying and obsessing about little things. “Shit, that’s me!” All the time and energy I spend on crummy stuff. Stressing about bills. Getting shitty about the traffic. Complaining if the sun doesn’t shine, and I […]

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A school friend of mine died five years ago. He was 52, and motor neurone disease had slowly nibbled away at his body for over three years. I was asked to write his eulogy for a service that was being held in Cape Town – so his old classmates could pay tribute to him. As […]

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PEAK PERFORMANCE

  • REACH FOR THE STARS. Don’t settle, aim high, think big, and make it happen!.
  • LEAD THE WAY. Great leadership is the delivery of Brand YOU.
  • IT’S IN YOUR HANDS. Create what YOU want for yourself and your career.
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PERSONAL DEVELOPMENT

  • BRAND YOU. Step out of your comfort zone and start living a life of purpose.
  • WAKE UP TIGER. Awaken the sleeping tiger within and start doing epic shit.
  • IT’S IN YOUR HANDS. Create what YOU want for yourself and your career.
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CHANGE

  • BRAND NEW DAY. Step up, step out, and change your world.
  • DRIVING CHANGE. Some people are born to change the world. Are you one of them?
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CUSTOMER SERVICE

  • SURPRISE & DELIGHT. Amazing customer service is the delivery of Brand YOU.
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SALES

  • SALES FORCE. Become a real force at selling by being your authentic self.
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BRANDING

  • CULTURE SHOCK. Use your brand to drive engagement in the workplace.
  • WALK THE TALK. What it takes to build and sustain an awesome brand today.
  • A BRAND NEW WORLD. Use your brand to create the future you want to succeed in.
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INNOVATION

  • NOT BUSINESS AS USUAL. Step out of your comfort zone and fly closer to the sun.
  • DIFFERENTIATE OR DIE. Stand out, stick out, and get noticed in a world that’s full of sameness. .
  • ESCAPE FROM MEDIOCRITY. Innovation and creativity is the delivery of Brand YOU.

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Who the heck is this guy?

I’m The Brand Guy, a brand consultant with a passion for branding. I have been ranked in the Global Gurus TOP 30 Branding Professionals sinсe 2012.

I run a brand consultancy in Sydney with my designer mate Nick Beckhurst – called Brandcraft – and I deliver keynote talks and run workshops at conferences and seminars across Australia and abroad.

After working in multi-national ad agencies I pioneered a new way to do branding where everything you DO and SAY as a business must be driven by and aligned to your brand strategy. Our brand consulting services range from your brand on the inside – your culture, values, and behaviours – as well as being a brand marketing consultant and agency. We create and produce the advertising and digital content that will drive your marketplace positioning.

We are also a brand design consultancy, which involves designing a new logo and/or a fresh brand visual identity.

If you need a brand development consultant to help you sharpen your brand positioning and marketplace presence, give us a call.