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“May you live in interesting times” is an old Chinese curse. And so it is today – in the era of COVID – with change as the only constant. Like immigrants into a new time, there are no signposts pointing the way forward. There is no how-to instruction manual. There is a lack of precedent, […]
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Home confinement is a strange thing. In the 1650s, the French philosopher Blaise Pascal noted that: ‘The sole cause of man’s unhappiness is that he cannot stay quietly in his room.’ Really? Surely having to stay confined in one’s quarters is a kind of psychological torture? Pascal’s idea challenges one of our most cherished beliefs: that […]
Brandcraft: the vehicle to take your business and your people to the outer stratosphere and beyond.
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I’m The Brand Guy, a brand consultant with a passion for branding. I am ranked #3 in the Global Gurus TOP 30 Branding Professionals in 2019.
I run a brand consultancy in Sydney with my designer mate Nick Beckhurst – called Brandcraft – and I deliver keynote talks and run workshops at conferences and seminars across Australia and abroad.
After working in multi-national ad agencies I pioneered a new way to do branding where everything you DO and SAY as a business must be driven by and aligned to your brand strategy. Our brand consulting services range from your brand on the inside – your culture, values, and behaviours – as well as being a brand marketing consultant and agency. We create and produce the advertising and digital content that will drive your marketplace positioning.
We are also a brand design consultancy, which involves designing a new logo and/or a fresh brand visual identity.
If you need a brand development consultant to help you sharpen your brand positioning and marketplace presence, give us a call.