The Brand Guy

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THE WORST BOSS IN THE WORLD: THAT WOULD BE YOU

 13 August, 2018
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I watched Horrible Bosses 2 at home the other day, which got me thinking about bosses, and work, and stuff. A popular belief is that the main reason people quit their jobs is because of pay. Not so according to just about every study done in the past decade, including the massive State Of The Global […]

WHO AM I?

 9 August, 2018
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I control the time you get up in the morning, the way you feel when you get up, the time you go to sleep, and the way you feel when you go to sleep. I control what you eat and drink and do every day, and the way that you do it. I control how […]

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Brandcraft: the vehicle to take your business and your people to the outer stratosphere and beyond.

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PEAK PERFORMANCE

  • REACH FOR THE STARS. Don’t settle, aim high, think big, and make it happen!.
  • LEAD THE WAY. Great leadership is the delivery of Brand YOU.
  • IT’S IN YOUR HANDS. Create what YOU want for yourself and your career.
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PERSONAL DEVELOPMENT

  • BRAND YOU. Step out of your comfort zone and start living a life of purpose.
  • WAKE UP TIGER. Awaken the sleeping tiger within and start doing epic shit.
  • IT’S IN YOUR HANDS. Create what YOU want for yourself and your career.
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CHANGE

  • BRAND NEW DAY. Step up, step out, and change your world.
  • DRIVING CHANGE. Some people are born to change the world. Are you one of them?
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CUSTOMER SERVICE

  • SURPRISE & DELIGHT. Amazing customer service is the delivery of Brand YOU.
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SALES

  • SALES FORCE. Become a real force at selling by being your authentic self.
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BRANDING

  • CULTURE SHOCK. Use your brand to drive engagement in the workplace.
  • WALK THE TALK. What it takes to build and sustain an awesome brand today.
  • A BRAND NEW WORLD. Use your brand to create the future you want to succeed in.
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INNOVATION

  • NOT BUSINESS AS USUAL. Step out of your comfort zone and fly closer to the sun.
  • DIFFERENTIATE OR DIE. Stand out, stick out, and get noticed in a world that’s full of sameness. .
  • ESCAPE FROM MEDIOCRITY. Innovation and creativity is the delivery of Brand YOU.

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Who the heck is this guy?

I’m The Brand Guy, a brand consultant with a passion for branding. I have been ranked in the Global Gurus TOP 30 Branding Professionals sinсe 2012.

I run a brand consultancy in Sydney with my designer mate Nick Beckhurst – called Brandcraft – and I deliver keynote talks and run workshops at conferences and seminars across Australia and abroad.

After working in multi-national ad agencies I pioneered a new way to do branding where everything you DO and SAY as a business must be driven by and aligned to your brand strategy. Our brand consulting services range from your brand on the inside – your culture, values, and behaviours – as well as being a brand marketing consultant and agency. We create and produce the advertising and digital content that will drive your marketplace positioning.

We are also a brand design consultancy, which involves designing a new logo and/or a fresh brand visual identity.

If you need a brand development consultant to help you sharpen your brand positioning and marketplace presence, give us a call.