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It’s the holiday season. That time of the year when we reach out to others who are less fortunate than ourselves, whoever or wherever they may be, and make a difference in small or big ways to them and their lives.
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Yugen is a Japanese word that sits at the core of the appreciation of beauty and art in Japan. It values the power to evoke, rather that the ability to state directly. Zeami Motokiyo, a 14th century Japanese actor and playwright, described yugen thus: To watch the sun sink behind a flower-clad hill. To wander […]
Brandcraft: the vehicle to take your business and your people to the outer stratosphere and beyond.
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I’m The Brand Guy, a brand consultant with a passion for branding. I have been ranked in the Global Gurus TOP 30 Branding Professionals sinсe 2012.
I run a brand consultancy in Sydney with my designer mate Nick Beckhurst – called Brandcraft – and I deliver keynote talks and run workshops at conferences and seminars across Australia and abroad.
After working in multi-national ad agencies I pioneered a new way to do branding where everything you DO and SAY as a business must be driven by and aligned to your brand strategy. Our brand consulting services range from your brand on the inside – your culture, values, and behaviours – as well as being a brand marketing consultant and agency. We create and produce the advertising and digital content that will drive your marketplace positioning.
We are also a brand design consultancy, which involves designing a new logo and/or a fresh brand visual identity.
If you need a brand development consultant to help you sharpen your brand positioning and marketplace presence, give us a call.