Who the heck is Richard Sauerman?
Richard Sauerman is The Brand Guy and has been ranked in the Top 30 Brand Global Gurus since 2014 (ranked 13th in 2025).
Richard has done the strategic thinking, brand planning and communications
for over 200 brands in his career, across every business category in just about every market: on global brands (Coca-Cola, Microsoft, Levis, Streets, Toyota, Nescafe, Vodafone, Laborie) to Australian brands (Arnott’s, CSIRO, QBE, Data61, Lifestyle Solutions, Breast Cancer Trials, Surf Lifesaving Australia, Tourism Australia, Mortgage Choice) to start-ups (LeukBook, T-shirt Ventures).
Richard has done the strategic thinking, brand planning and communications
for over 200 brands in his career, across every business category in just about every market: on global brands (Coca-Cola, Microsoft, Levis, Streets, Toyota, Nescafe, Vodafone, Laborie) to Australian brands (Arnott’s, CSIRO, QBE, Data61, Lifestyle Solutions, Breast Cancer Trials, Surf Lifesaving Australia, Tourism Australia, Mortgage Choice) to start-ups (LeukBook, T-shirt Ventures).
Richard grew up in Cape Town, South Africa. He's lived in London and Bangkok, and Sydney has been his home for thirty five years. He has an MA in English Literature & Philosophy. Richard is a thinker and an humanist, with a massive interest in people and 'the human condition'. He has written two books and appears in the media on brand-related issues.
Brand Consultant
RICHARD PIONEERED A NEW WAY OF branding
Richard acquired his brand expertise working in the ad industry for multi-national ad agencies Saatchi & Saatchi, Ogilvy & Mather, DDB, McCann-Erickson, and George Patterson Partners.
He left advertising in 2005 to pioneer a new way of doing branding, where everything you do and say as a company, business or organisation must be driven by and aligned to your brand strategy - especially your people and culture.
He works closely with CEOs and Executive, HR, and Marketing teams to reboot and reshape their brands, culture, positioning, and businesses strategy.
He left advertising in 2005 to pioneer a new way of doing branding, where everything you do and say as a company, business or organisation must be driven by and aligned to your brand strategy - especially your people and culture.
He works closely with CEOs and Executive, HR, and Marketing teams to reboot and reshape their brands, culture, positioning, and businesses strategy.
Motivational Speaker
Richard's talks and workshops are a wake up call for people at work
Richard has been motivating audiences through his talks and workshops for twenty years. He has developed an intuitive sense of what makes people tick over his branding and communications career, and he shares his broad range of life experience and knowledge of positive psychology to challenge, inspire and motivate his audiences to new levels of performance.
Richard is a standout speaker. He delivers keynote talks with a style that is passionate, enthusiastic, provocative, empathetic, and ruthlessly honest. His clients include Clayton Utz, AMP, CBA, TAFE, Fitness First, Surf Lifesaving Australia, News Corp, Prospa, Contiki, Foxtel Media, Nestle, Zurich, Bayer, MFA, Munich Re and Amex.
Richard is a standout speaker. He delivers keynote talks with a style that is passionate, enthusiastic, provocative, empathetic, and ruthlessly honest. His clients include Clayton Utz, AMP, CBA, TAFE, Fitness First, Surf Lifesaving Australia, News Corp, Prospa, Contiki, Foxtel Media, Nestle, Zurich, Bayer, MFA, Munich Re and Amex.
