The Brand Guy

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A story about Vietnam

13 December, 2017
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I’m watching the new TV series on Vietnam. It’s got a 9.2 on IMDB. It’s a subject I kinda know something about, but not a whole lot. And I know it’s a really fucked-up story. And ain’t that the truth. To really capture how fucked-up it was, I love this quote from Carl Sagan. It sums up […]

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There are three kinds of relationships you can have with your work: you either have a job, a career, or a calling. Someone who sees his or her work as just a job tends to be stuck in money-making survival mode. Those on the career path get recognised for their achievements, and their indicators of […]

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Who the heck is this guy?

I’m The Brand Guy, a brand consultant with a crazy passion for branding. This year I was ranked #3 in the Global Gurus Top 30 Branding Professionals.

I run a brand consultancy in Sydney with my designer mate Nick Beckhurst – called Brandcraft – and I deliver keynote talks and run workshops at conferences and seminars across Australia and abroad.

After working in multi-national ad agencies I pioneered a new way to do branding where everything you DO and SAY as a business must be driven by and aligned to your brand strategy. Our brand consulting services range from your brand on the inside – your culture, values, and behaviours – as well as being your brand marketing consultant. We create and produce the advertising and digital content that will drive your marketplace positioning.

Typically our work also leads to brand design consultancy, which involves designing a new logo and/or a fresh brand visual identity.

If you need a brand development consultant to help you sharpen your brand positioning and marketplace presence, give us a call.