HOW TO WIN IN 2022
Using Maslow’s Hierarchy of Needs as a framework for understanding consumers’ needs, these are some of the how to win waves that brands would do well to ride in 2022 and beyond.
Category Business as UNusual
NORMAL DIED THIS YEAR
“Normal” died this year as a new reality shaped our lives. Covid_19 took away a lot of what we considered “normal” everyday life. Things like going to work, going on the bus, going to the movies, going to the beach,…
YOUR BRAND IS THE PURPOSE AND PASSION THAT PROPELS EVERYTHING YOUR COMPANY SAYS AND DOES
One of the most effective ways to respond to a changing world is through branding – but not as you know it. The days when brand was a marketing function are over. Brand is now a leadership issue.
THE GRINDING BANALITY OF SAMENESS
Last week I emailed a remarkable [in my view anyway] piece of strategic work to a client in the UK. Unfortunately there was a typo on page 5 – the sort of typo spell check doesn’t pick up. Two days…
HOW HIGH ARE YOU AIMING?
There’s always a job to be done. A plan to be executed. A strategy to be realised. For the company, and in your role at the company. And for your life – the plan and the strategy you have for…