IN A WORLD OF CHANGE, SOME THINGS NEVER CHANGE
In a world of change, the one constant you can always depend upon is what people want, how people like to be treated, and what you can do to win people over.
Category Business as UNusual
BRANDING IS THE PURPOSE AND PASSION THAT PROPELS EVERYTHING YOUR COMPANY SAYS AND DOES
Branding is not something you add to your business, it's the purpose and passion that propels everything your company does.
THE BACKSTABBING ITCH YOU CAN’T IGNORE
There is that part in us with an itch to let go, to walk the road less travelled, to walk out, to shout out, to throw the dice, to take it to the limit.
YOUR CAREER: MY 5 ASTOUNDING TRUTHS
As 2022 comes to a close, and after a really hectic three years, these are my 5 astounding truths about your career. And they're probably the same five truths I would have written three years ago.
AGEISM IS ALIVE AND WELL, UNFORTUNATELY
When it comes to recruiting and employing older people, ageism - the stereotyping and discrimination of people on the basis of their age - is alive and well.
IS THE WORLD GETTING BETTER OR WORSE? AND WHY DOES IT MATTER?
It’s easy to think the world is getting worse and worse by the day, when in fact it's better then ever.
HOW TO WIN IN 2022
Using Maslow’s Hierarchy of Needs as a framework for understanding consumers’ needs, these are some of the how to win waves that brands would do well to ride in 2022 and beyond.
NORMAL DIED THIS YEAR
“Normal” died this year as a new reality shaped our lives. Covid_19 took away a lot of what we considered “normal” everyday life.
THE CONSOLATION OF CONFINEMENT
This period of confinement is your opportunity to appreciate a great deal of what you generally see without ever properly noticing. Enjoy it.
END THE LOCKDOWN NOW!
For the most part, we have accepted the need for lockdown and social distancing on face value and done what we were told to do. But now I think it’s time we had a serious Covid_fucking_19 reality check: Total cases…
WHAT THE FUCK HAPPENED TO J&J?
My first job in Australia was Account Executive on the Johnson & Johnson Baby & You Club. Worked on loved and trusted brands such as Johnson’s Baby Shampoo, Johnson’s Baby Powder, and Johnson’s Baby Oil. The brand equity in the…
ARE YOU TRAPPED INSIDE YOUR WORLDVIEW?
The greatest obstacle to change and possibility in your work and your life is that you are trapped inside your worldview – your underlying mental frame of reference for the world, and your belief system that drives the decisions you…