Branding is about creating the future. You begin with the end in mind by creating an ideal state, which is then a blueprint for what you need to do to get there. And the tool we use to create that future is language. Yes, words! How many times have you seen a list of company […]

CHAPTER ONE I walk down the street. There’s a hole in the sidewalk. It is a very deep hole. I fall in … I am helpless. It isn’t my fault. It takes forever to find a way out. CHAPTER TWO I walk down the same street. There’s a deep hole in the sidewalk. I pretend […]

I’m watching the new TV series on Vietnam. It’s got a 9.2 on IMDB. It’s a subject I kinda know something about, but not a whole lot. And I know it’s a really fucked-up story. And ain’t that the truth. To really capture how fucked-up it was, I love this quote from Carl Sagan. It sums up […]

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