DEATH IS WAITING FOR ALL OF US
Let’s talk about death. Why? Because is the one thing that’s going to happen to each and every one of us, guaranteed.
Category brand as story
WHAT SORT OF BRIEFS ARE YOU DISHING OUT?
I love this story about how to write a good creative brief. It’s the same for developing a good brand strategy. There are five possible briefs Michelangelo could have received from his client, Pope Julius II, to paint the Sistine…
Are your words leading to feeble or powerful outcomes?
Branding is about creating the future. You begin with the end in mind by creating an ideal state, which is then a blueprint for what you need to do to get there. And the tool we use to create that…
The power of language [or How not to do it]
So I’m checking out the details of a potential new client. On their website I find this Mission Statement: To “Make A Profit” by providing a quality product at a very competitive price, in a controlled systematic way, for a sustained period…
An Australian Story
Here is the famous Paul Hogan ad that promoted Australia to the world in the 1980s. Sure it’s a little dated, and sexist, and cliched. No matter. It’s what the ad says about us that matters, and that’s why this…