Category brand as story

THE FISH STORY

Two young fish swimming along happened to pass an older fish swimming the other way.  He nodded at them and yelled out, “Morning boys.  How’s the water?” The two young fish swam on for a bit, and then one of them…

An Australian Story

Here is the famous Paul Hogan ad that promoted Australia to the world in the 1980s. Sure it’s a little dated, and sexist, and cliched. No matter. It’s what the ad says about us that matters, and that’s why this…

Fashion Darling …

Here is short film [written and directed by Danny Sangra] for Mercedes-Benz Fashion Week Berlin. Fashion always takes itself so seriously.  So seriously that it becomes tedious, elitist, and often intimidating.  Which is why so many people are left feeling,…