Let’s talk about death. Why? Because is the one thing that’s going to happen to each and every one of us, guaranteed. And this is precisely what makes death the biggest motivator. Like, it’s going to happen, but you don’t know when it’s going to happen. So what the fuck are you waiting for? Gary […]

Brand as story


12 December, 2018

Yugen is a Japanese word that sits at the core of the appreciation of beauty and art in Japan. It values the power to evoke, rather that the ability to state directly. Zeami Motokiyo, a 14th century Japanese actor and playwright, described yugen thus: To watch the sun sink behind a flower-clad hill. To wander […]

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