The most important thing that myths teach us is that anything is possible. And the one story within all the great mythological stories is called The Hero’s Journey — the story about the person who goes out and does great deeds on behalf of the group, the tribe, the community. And so our parents bought […]
I love this story about how to write a good creative brief. It’s the same for developing a good brand strategy. There are five possible briefs Michelangelo could have received from his client, Pope Julius II, to paint the Sistine Chapel: 1. Paint the ceiling. 2. Paint the ceiling using lots of red, green and […]
Branding is about creating the future. You begin with the end in mind by creating an ideal state, which is then a blueprint for what you need to do to get there. And the tool we use to create that future is language. Yes, words! How many times have you seen a list of company […]
