Branding & Marketing

Power Branding

How to build brands that make sense and are believed and loved

Most branding falls short of being powerful because it’s too rational. The brand makes sense, but it’s not believed and loved. And that’s the big trap you want to avoid: You don’t want a brand that just makes sense, you want a brand that people are going to believe and love, that also makes sense.

Power Branding is based on the pioneering work of The Brand Guy, Richard Sauerman.

Richard pioneered a new way to do branding, where everything you do and say as a company or organisation is driven by and aligned to your brand strategy: the way you do business, the way you treat your employees, the way you treat your customers and suppliers, your products and services, as well as [and not just] your marketing communications.

Richard has created and worked on brands at some of the world’s greatest advertising agencies (Saatchi & Saatchi, Ogilvy & Mather, DDB, McCann Erickson) as well as in his own business, from global brands (Coca-Cola, Microsoft, Levis, Streets, Toyota, Nescafe, Vodafone) to Australian brands (Arnott’s, CSIRO, QBE, Data61, Surf Lifesaving Australia, Tourism Australia, Mortgage Choice) to start-ups (LeukBook, T-shirt Ventures).

He works closely with CEOs and Executive, HR and Marketing teams to reboot and reshape their brands and businesses, and he is an Advisory Board member for two start-ups.

Power Branding is an interactive talk with real-life lessons, examples and stories from Richard’s 35-year branding career. The experience is high energy, fun, funny, and very real. Richard’s delivery is supported by videos and powerful images.

Power Branding audiences will learn:

  • Why power brands are important in today’s marketing environment.
  • What it takes to build a power brand.
  • How power branding is everything you do and say.
  • How power branding understands and connect with people.
  • How power branding is a major source of intangible value.

If you’re looking for a speaker like no other to shift the gears of your daily grind, book him!

CEO, Surf Lifesaving Australia

Watch Richard in Action

YouTube player
YouTube player
YouTube player
YouTube player

Power Branding is an ideal stand-alone conference keynote presentation or an extended half day program: Online, hybrid or in-person.