I’m The Brand Guy
I’m The Brand Guy, a bloke who does branding to help companies and people create the world they want to succeed in. I am ranked #3 in the Global Gurus Top 30 Branding Professionals since 2019.
I run a Strategy, Design, and Communications agency with my Designer mate Nick Beckhurst – called Brandcraft – and I deliver keynote talks and run workshops at conferences and seminars across Australia and abroad.
new way to do branding
branding is everything you do and say
After working in multi-national ad agencies (Saatchi & Saatchi London, Ogilvy & Mather, DDB, McCann-Ericsson) on brands such as Coca-Cola, Microsoft, Levis and Nescafe, I pioneered a new way to do branding where everything you DO and SAY as a business must be driven by and aligned to your brand strategy – your products and services, your culture and people, your customer service and trade relationships, your marketplace positioning as well as (and not just) your marketing communications.
Companies I have branded in this way
Range from insurance to financial services, healthcare, recruitment, technology, disability services, construction and manufacturing, arts and museums, industry associations, solar energy, horticulture and start-ups.
In The Media
Great branding is building a company people love
An Australian brand driven by purpose
Brands need to walk their own talk
Food advertisers twisting the truth