Who the heck
is this guy?
I’m The Brand Guy
I’m The Brand Guy, a bloke who does branding to help companies and people create the world they want to succeed in. I am ranked #3 in the Global Gurus Top 30 Branding Professionals since 2019.
I run a Strategy, Design, and Communications agency with my Designer mate Nick Beckhurst – called Brandcraft – and I deliver keynote talks and run workshops at conferences and seminars across Australia and abroad.
new way to do
branding
branding is everything you do and say
After working in multi-national ad agencies (Saatchi & Saatchi London, Ogilvy & Mather, DDB, McCann-Ericsson) on brands such as Coca-Cola, Microsoft, Levis and Nescafe, I pioneered a new way to do branding where everything you DO and SAY as a business must be driven by and aligned to your brand strategy – your products and services, your culture and people, your customer service and trade relationships, your marketplace positioning as well as (and not just) your marketing communications.
Companies I have
branded
in this way
Range from insurance to financial services, healthcare, recruitment, technology, disability services, construction and manufacturing, arts and museums, industry associations, solar energy, horticulture and start-ups.
MY BOOKS
I have published two books, I’m a regular contributor to blogs and podcasts, and I often appear in the media on brand-related stories.
In The Media
Great branding is building a company people love
An Australian brand driven by purpose
Brands need to walk their own talk
Food advertisers twisting the truth
Interviews
A Brave New World Demands Brave Leadership
See full video
The Power and Potential of Branding
See full video
Are You Living Your Resume Or Your Eulogy?
See full videoKEEP in touch
