Who the heck is this guy?

I’m The Brand Guy

I’m The Brand Guy, a bloke who does branding to help companies and people create the world they want to succeed in. I am ranked #3 in the Global Gurus Top 30 Branding Professionals since 2019.

I run a Strategy, Design, and Communications agency with my Designer mate Nick Beckhurst – called Brandcraft – and I deliver keynote talks and run workshops at conferences and seminars across Australia and abroad.

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new way to do branding

branding is everything you do and say

After working in multi-national ad agencies (Saatchi & Saatchi London, Ogilvy & Mather, DDB, McCann-Ericsson) on brands such as Coca-Cola, Microsoft, Levis and Nescafe, I pioneered a new way to do branding where everything you DO and SAY as a business must be driven by and aligned to your brand strategy – your products and services, your culture and people, your customer service and trade relationships, your marketplace positioning as well as (and not just) your marketing communications.

Companies I have branded in this way

Range from insurance to financial services, healthcare, recruitment, technology, disability services, construction and manufacturing, arts and museums, industry associations, solar energy, horticulture and start-ups.


I have published two books, I’m a regular contributor to blogs and podcasts, and I often appear in the media on brand-related stories.

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In The Media

Great branding is building a company people love

An Australian brand driven by purpose

Brands need to walk their own talk

Food advertisers twisting the truth


A Brave New World Demands Brave Leadership

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The Power and Potential of Branding

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Are You Living Your Resume Or Your Eulogy?

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KEEP in touch

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