Richard pioneered a new way to do branding, where everything you do and say as a business or organisation is driven by and aligned to your brand strategy and purpose: the way you do business, the way you treat your people, the way you treat your customers and suppliers, your products and services, as well as [and not just] your marketing communications.

Your brand is not something the Marketing Department adds to your business, your brand is the reason your business exists. Your brand is the Purpose, Vision, Mission, and Values that propel everything your business, company or organisation says and does. This makes branding a leadership matter, not a marketing one.

The brutal reality of today’s over-saturated brand world is this: If you don’t stand for something you’re dead, it’s just a matter of time. Do you know what your brand stands for? Is your marketplace positioning unique? Does your brand essence resonate with your people? Is your brand strategy, vision and values driving your company culture? Do you have a clear and powerfully articulated brand purpose that drives engagement and customer loyalty? Does your brand matter, and if so, why?

If you don’t know the answers to these questions then nobody else will know either, and nobody else will care. In order to create a powerful brand and maintain successful strategic brand management - both inside your business (brand on the inside) and outside in the marketplace (brand on the outside) - you need purpose, differentiation and conviction.

Some clients are looking to sharpen the saw when it comes to their brand and branding, other clients are looking to evolve their brand to reflect a change in their business, and some are looking for a complete transition or reinvention of their brand and business.

Richard's unique proprietary branding methodology works for all clients, whatever your industry or your branding requirements.

Richard has developed an intuitive sense of what makes people tick over his brand consultant and communications career and has been using his insights, creativity and experience to challenge, engage and motivate audiences for twenty years.

He delivers keynote talks and runs workshops on Real YOU, Power Branding, Branding the Inside, and Business as UNusual.

Richard's keynotes and workshops are a wake up call for people at work. His style is energetic, passionate, empathetic, and ruthlessly honest. He’s an enemy of mediocrity, a challenger of norms and conventional thinking, and a champion of people.

His speaking clients include Clayton Utz, AMP, CBA, TAFE, Fitness First, Foxtel Media, Nestle, Surf Lifesaving Australia, News Corp, Prospa, Munich Re and American Express.

This book is for people all over the world who are just like you. They too want peace and love. They have dreams that would make you gasp. They have secrets you wouldn’t believe. They are different in ways you couldn’t imagine. They wish and they dream and they yearn, and they look out the window whenever they’re in a car or on a train, and they watch the people on the streets and wonder if there are people out there like them. They’re like you, and you could say anything to them and they would understand. And so right now, as you’re sitting here reading these words, I’m writing this for you and for me so we feel less boxed in and more free to be.