Who the heck
is this guy?

I’m The Brand Guy

I’m The Brand Guy, a bloke who does branding to help companies and people create the world they want to succeed in. This year I was ranked #3 in the Global Gurus Top 30 Branding Professionals.

I run a Strategy, Design, and Communications agency with my Designer mate Nick Beckhurst – called Brandcraft – and I deliver keynote talks and run workshops at conferences and seminars across Australia and abroad.

Hire me to speak

new way to do
branding

branding is everything you do and say

After working in multi-national ad agencies (Saatchi & Saatchi London, Ogilvy & Mather, DDB, McCann-Ericsson) on brands such as Coca-Cola, Microsoft, Levis and Nescafe, I pioneered a new way to do branding where everything you DO and SAY as a business must be driven by and aligned to your brand strategy – your products and services, your culture and people, your customer service and trade relationships, your marketplace positioning as well as (and not just) your marketing communications.

Companies I have
branded
in this way

Range from insurance to financial services, healthcare, recruitment and technology.

MY BOOKS

I have published two books, I’m a regular contributor to blogs and podcasts, and I often appear in the media on brand-related stories.

Buy my books

In The Media

Great branding is building a company people love

An Australian brand driven by purpose

Brands need to walk their own talk

Food advertisers twisting the truth

Interviews

A Brave New World Demands Brave Leadership

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The Power and Potential of Branding

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Are You Living Your Resume Or Your Eulogy?

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KEEP in touch

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