I’m The Brand GuyI’m The Brand Guy, a bloke who does branding to help companies and people create the world they want to succeed in. I am ranked #3 in the Global Gurus Top 30 Branding Professionals since 2019. I run a Strategy, Design, and Communications agency with my Designer mate Nick Beckhurst – called Brandcraft – and I deliver keynote talks and run workshops at conferences and seminars across Australia and abroad. Hire me to speak
new way to do branding
branding is everything you do and sayAfter working in multi-national ad agencies (Saatchi & Saatchi London, Ogilvy & Mather, DDB, McCann-Ericsson) on brands such as Coca-Cola, Microsoft, Levis and Nescafe, I pioneered a new way to do branding where everything you DO and SAY as a business must be driven by and aligned to your brand strategy – your products and services, your culture and people, your customer service and trade relationships, your marketplace positioning as well as (and not just) your marketing communications.
Companies I have branded in this wayRange from insurance to financial services, healthcare, recruitment, technology, disability services, construction and manufacturing, arts and museums, industry associations, solar energy, horticulture and start-ups.
In The Media
Great branding is building a company people love
An Australian brand driven by purpose
Brands need to walk their own talk
Food advertisers twisting the truth