Ride the waves Like a surfer, great brands catch and ride the waves of the time. The waves are an expression of consumer feelings, sentiment, wants and needs. And 2020 has changed the seascape forever. Using Maslow’s Hierarchy of Needs as a framework for understanding consumers’ needs, these are some of the new waves that […]
The key to connecting with people in a powerful way is to be vulnerable. Instead, in your efforts to remain distant and protected from scrutiny and maybe even judgement, you never divulge your real concerns or insecurities.
David Novak, the former CEO of Yum! Brands, was asked in an interview, “What’s the secret to great leadership?” “I’ll tell you the secret to great leadership,” Novak said. “It’s to never have a certain type of person working for your organisation. These people should never exist in your company. For me, it was a […]
