Talk of “company culture” is commonplace and typically includes a variety of elements such as the company vision and mission, values, employee value proposition, and working environment. For me, company culture sits at the heart of great branding. I call it your ‘Brand on the Inside’. These are the things a company believes and does, […]

Ride the waves Like a surfer, great brands catch and ride the waves of the time. The waves are an expression of consumer feelings, sentiment, wants and needs. And 2020 has changed the seascape forever. Using Maslow’s Hierarchy of Needs as a framework for understanding consumers’ needs, these are some of the new waves that […]

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