One of the most effective ways to respond to a changing world is through branding – but not as you know it. The days when brand was a marketing function are over. Brand is now a leadership issue. Your brand is not something you add to your business, brand is the reason your business exists. […]
The thought once occurred to me that if one wanted to crush and destroy a man entirely, to mete out to him the most terrible punishment, one at which the most fearsome murderer would tremble, shrinking from it in advance, all one would have to do would be to make him do work that was […]
Last week I emailed a remarkable [in my view anyway] piece of strategic work to a client in the UK. Unfortunately there was a typo on page 5 – the sort of typo spell check doesn’t pick up. Two days later I got a reply email from him. And all he could say to me […]
