People & Culture

Branding the Inside

How to profit from purpose and passion.

Companies don’t make things happen, people do. And when it comes to work and the workplace, Gallup’s 2022 Global Engagement Survey reports that only 17% of employees in Australia (21% in the world) are engaged. Not only is this bad for business and company culture, but it’s also bad for people and their lives.

Branding the Inside is based on the pioneering work of The Brand Guy, Richard Sauerman.

One of the most effective ways to transform your culture is through branding, but not as you know it. The days when branding sat in the Marketing Department are over. Brand is a leadership issue.

Your brand is not something you add to your business: it’s the reason your business exists. Your brand is the purpose, vision and values that propel everything your company or organisation is, says, and does.

You can buy a person’s time. You can buy a person’s physical presence at a given place. You can even buy a measured number of skilled muscular motions per hour per day. But you can’t buy enthusiasm, initiative, and loyalty. You have to earn these things, and that’s just what a great Brand on the Inside does.

Along with the traditional bottom line, businesses and organisations have a second bottom line: A return on human investment that advances a larger purpose. This is Branding the Inside, and it drives high employee engagement, retention, and loyalty.

Companies Richard has branded in this way include QBE, CSIRO, Vodafone, Breast Cancer Trials, Lifestyle Solutions, IQumulate, and Laborie (USA).

Branding the Inside is an interactive talk with real-life lessons, examples and stories from Richard’s branding career. The experience is high energy, fun, funny, and very real. Richard’s delivery is supported by videos and powerful images.

Branding the Inside audiences will learn:

  • How to discover the truth and purpose of your brand.
  • How to put purpose at the heart of what you do and say.
  • How to build a brand-driven culture.
  • How to use your brand to engage your employees.
  • How to shift attitudes, performance, and your world.

Richard brings more than just words; his thought provoking and powerful message drives a deep emotional response from the audience. Brilliant presentation!

CEO, Innovative Retail

Watch Richard in Action

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Branding the Inside is an ideal stand-alone conference keynote presentation or an extended half day program: Online, hybrid or in-person.