Branding the Inside, Power BrandingUNSAFE AT DAIHATSUDaihatsu lied about the safety of their cars by falsifying crash tests – across 64 models, going back more than three decades.Richard SauermanJanuary 17, 2024
Branding the Inside, Power BrandingTHE POWER OF WORDSBranding is about creating the future. And the tool we use to create that future is language. Yes, powerful words!Richard SauermanOctober 31, 2023
Branding the InsidePEOPLE MAKE THINGS HAPPEN!Companies set out the vision and the aspiration, people make things happen. The question is: do your people want to make it happen?Richard SauermanOctober 19, 2023
Branding the Inside, Power BrandingTHE BRAND PODCASTGrant McGaugh is a guy who loves brands and branding, and he recently reached out to me for this interview.Richard SauermanJune 28, 2023
Branding the Inside, Business as UNusual, Power Branding, Real YOUWHY I LOVE BEING A MOTIVATIONAL SPEAKERI'm a motivational speaker with a massive fear of rejection. I do it to challenge myself by facing my fears.Richard SauermanJune 1, 2023