BRANDING IS KNOWING WHICH SCREWS TO TURN
Branding is built from a delicate balance of strategy, psychology, design, storytelling, and experience. It's not for dummies.
Category Branding the Inside
STOP BEING ‘PROFESSIONAL’: BE REAL INSTEAD
Most “professional” branding is painfully boring. It’s stuffed with meaningless buzzwords. When you brand make sure to be real.
MY JOB IS TO HELP BUSINESSES SEE WHAT THEY DON’T SEE
My job is to help businesses see what they don’t see. Knowledge is nothing—awareness is everything ...
GLOBAL BRAND GURUS: RANKED #13 FOR 2025
I'm delighted to be listed again in the World's Top 30 Global Brand Gurus for 2023. This is the 10th year in a row that I have been listed.
UNSAFE AT DAIHATSU
Daihatsu lied about the safety of their cars by falsifying crash tests – across 64 models, going back more than three decades.