Branding is about creating the future. And the tool we use to create that future is language. Yes, powerful words!
Companies set out the vision and the aspiration, people make things happen. The question is: do your people want to make it happen?
Grant McGaugh is a guy who loves brands and branding, and he recently reached out to me for this interview.
I'm a motivational speaker with a massive fear of rejection. I do it to challenge myself by facing my fears.
Leaking confidential Federal Government tax plans to clients for financial gain is pretty a pretty woeful act.