TO MANAGE YOUR TIME YOU NEED TO CHANGE YOUR PRIORITIES
Change your priorities by putting the BIG rocks into the jar first.
Category Branding the Inside
THE HORRIBLE TRUTH ABOUT RESUMES
Resumes are not a true reflection of who you are and what you can do.
STEP OUT OF YOUR COMFORT ZONE!
Stop living your life with the handbrake on and step out of your comfort zone.
IT’S ALL ABOUT THE CULTURE
Talk of “company culture” is commonplace and typically includes a variety of elements such as the company vision and mission, values, employee value proposition, and working environment. For me, company culture sits at the heart of great branding. I call…
YOUR BRAND IS THE PURPOSE AND PASSION THAT PROPELS EVERYTHING YOUR COMPANY SAYS AND DOES
One of the most effective ways to respond to a changing world is through branding – but not as you know it. The days when brand was a marketing function are over. Brand is now a leadership issue.
BRANDS THAT DON’T KEEP THEIR PROMISES WILL BE CALLED OUT!
Once upon a time companies ran BIG budget TV ads that made BIG promises; we sat at home and watched them on our TV screens in our living rooms during peak viewing hours; we took their messages on face value…
HOW TO CREATE SHAREHOLDER WEALTH: BUILD A COMPANY PEOPLE LOVE.
Shareholder wealth is not a business input. Shareholder wealth is not something you chase or aim for in and of itself. Shareholder wealth is an output i.e. it happens “as a result of” doing these four things: 1. Build a company…
THE STORY OF THE RABBIT THAT GOT AWAY
A dog spotted a rabbit and started chasing him, but the rabbit got away. Seeing this, a goat stopped to gloat at the dog. “Too fast for you, wasn’t he?” he sneered. “Why are you surprised?” said the dog. “I…
THE GRINDING BANALITY OF SAMENESS
Last week I emailed a remarkable [in my view anyway] piece of strategic work to a client in the UK. Unfortunately there was a typo on page 5 – the sort of typo spell check doesn’t pick up. Two days…