Ride the waves Like a surfer, great brands catch and ride the waves of the time. The waves are an expression of consumer feelings, sentiment, wants and needs. And 2020 has changed the seascape forever. Using Maslow’s Hierarchy of Needs as a framework for understanding consumers’ needs, these are some of the new waves that […]
We’re living longer Next month I turn 60. When I was a youngster, 60 was ‘very, very old’. Now that I’m knocking on that door, I’m not old at all. While I’m not as agile and physically able as I used to be, I’m the best I’ve ever been mentally, emotionally, and intellectually. As I […]
“May you live in interesting times” is an old Chinese curse. And so it is today – in the era of COVID – with change as the only constant. Like immigrants into a new time, there are no signposts pointing the way forward. There is no how-to instruction manual. There is a lack of precedent, […]
