Your brand is not something you add to your business, it’s the reason your business exists. Your brand is the purpose and passion that propels everything your company does. And the questions that sit around great branding are: Where are you taking this business? What sort of legacy do you want to leave? Why should […]
People don’t trust big business. Especially the banks and financial services companies. WHY? “Because if its good for them, its not good for me”, is the general sentiment. “They are driven by self-interest, money, bonuses, and shareholder wealth ONLY.” As a case in point, yesterday AMP’s Head of Advice was questioned at the royal commission, […]
H&M is one of the most well-known brands in the world, with global brand consultancy Interbrand ranking it the 23rd best known company worldwide in 2017. They do business “The H&M Way”, and this is their brand commitment and promise: We are a value-driven, customer-focused, creative and responsible fashion company. Fashion, team spirit and constant […]
