“May you live in interesting times” goes an old Chinese curse. And so it is today, with exponential change as the only constant. Like immigrants into a new time, there are no signposts pointing the way forward. There is no how-to instruction manual. There is a lack of precedent, as yesterday’s lessons and experiences count […]
One of the most effective ways to respond to a changing world is through branding – but not as you know it. The days when brand was a marketing function are over. Brand is now a leadership issue. Your brand is not something you add to your business, brand is the reason your business exists. […]
Once upon a time companies ran BIG budget TV ads that made BIG promises; we sat at home and watched them on our TV screens in our living rooms during peak viewing hours; we took their messages on face value and (pretty much) believed everything they said to us; and the next day we would […]
