H&M is one of the most well-known brands in the world, with global brand consultancy Interbrand ranking it the 23rd best known company worldwide in 2017. They do business “The H&M Way”, and this is their brand commitment and promise:…
So today my Global Brand Guru ranking moved from #12 to #3. And I’m feeling pretty pleased with myself. But here’s the question. Does it matter? Is it a big deal? Does anyone give a shit? On the one hand…
It’s been a long Tuesday morning at the office, and you’re hanging for lunch. Time has dragged, and it’s just one of those days when you’re feeling “meh”. You don’t have any meetings in the afternoon, you’ve spent the morning…
Since 2000, the Edelman TRUST Barometer has surveyed tens of thousands of people across dozens of countries about their level of trust in business, media, government, and NGOs. I have been following the TRUST Barometer for the past ten years, and every year it’s…
