Ride the waves Like a surfer, great brands catch and ride the waves of the time. The waves are an expression of consumer feelings, sentiment, wants and needs. And 2020 has changed the seascape forever. Using Maslow’s Hierarchy of Needs as a framework for understanding consumers’ needs, these are some of the new waves that […]

We’re living longer Next month I turn 60. When I was a youngster, 60 was ‘very, very old’. Now that I’m knocking on that door, I’m not old at all. While I’m not as agile and physically able as I used to be, I’m the best I’ve ever been mentally, emotionally, and intellectually. As I […]

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