THE BRAND PODCAST
Grant McGaugh is a guy who loves brands and branding, and he recently reached out to me for this interview.
Category Power Branding
WHAT THE HECK HAS HAPPENED TO THE QANTAS BRAND?
Phillip Adams wants his slogan back. Customers want their bags back. Qantas wants its reputation back. Time will tell where it will land.
THE $35 NIKE LOGO THAT BECAME A GLOBAL ICON
The Nike logo was designed by graphic designer Carolyn Davidson in 1971 for $35. Phil Knight didn't love it, but it grew on him.
DALI DESIGNED THE CHUPA CHUPS LOGO IN AN HOUR
Salvador Dali designed he Chupa Chups daisy flower logo in an hour. More than 50 years on it's as relevant and potent as ever.
WHY I LOVE BEING A MOTIVATIONAL SPEAKER
I'm a motivational speaker with a massive fear of rejection. I do it to challenge myself by facing my fears.