BRANDING IS THE PURPOSE AND PASSION THAT PROPELS EVERYTHING YOUR COMPANY SAYS AND DOES

My first job in Australia was Account Executive on the Johnson & Johnson Baby & You Club. Worked on loved and trusted brands such as Johnson’s Baby Shampoo, Johnson’s Baby Powder, and Johnson’s Baby Oil. The brand equity in the…
Time appears of an unmeasurable length. Unless you smoke weed. With weed, the notion of time is completely overthrown. The moments are years, and the minutes are centuries. That’s why all of the great jazz musicians smoked weed, beginning with…
Last week I emailed a remarkable [in my view anyway] piece of strategic work to a client in the UK. Unfortunately there was a typo on page 5 – the sort of typo spell check doesn’t pick up. Two days…
Your brand is not something you add to your business, it’s the reason your business exists. Your brand is the purpose and passion that propels everything your company does. And the questions that sit around great branding are: Where are…
In an era of “fake news”, the truth is hard to find. It’s also hard to know what’s true and what’s not. People do doubt the veracity of information, and so we are seeing a return to journalism as a credible…