TESLA: A BRAND IN FREE FALL!
Tesla isn’t just suffering from a PR crisis—it's in the midst of a full-blown reputational implosion, fuelled by CEO, Elon Musk.
Category Power Branding
BRANDING IS KNOWING WHICH SCREWS TO TURN
Branding is built from a delicate balance of strategy, psychology, design, storytelling, and experience. It's not for dummies.
STOP BEING ‘PROFESSIONAL’: BE REAL INSTEAD
Most “professional” branding is painfully boring. It’s stuffed with meaningless buzzwords. When you brand make sure to be real.
MY JOB IS TO HELP BUSINESSES SEE WHAT THEY DON’T SEE
My job is to help businesses see what they don’t see. Knowledge is nothing—awareness is everything ...
GLOBAL BRAND GURUS: RANKED #13 FOR 2025
I'm delighted to be listed again in the World's Top 30 Global Brand Gurus for 2023. This is the 10th year in a row that I have been listed.