STEP OUT OF YOUR COMFORT ZONE!
Stop living your life with the handbrake on and step out of your comfort zone.
Category Power Branding
IT’S ALL ABOUT THE CULTURE
Talk of “company culture” is commonplace and typically includes a variety of elements such as the company vision and mission, values, employee value proposition, and working environment. For me, company culture sits at the heart of great branding. I call…
YOUR BRAND IS THE PURPOSE AND PASSION THAT PROPELS EVERYTHING YOUR COMPANY SAYS AND DOES
One of the most effective ways to respond to a changing world is through branding – but not as you know it. The days when brand was a marketing function are over. Brand is now a leadership issue.
HOW TO CREATE SHAREHOLDER WEALTH: BUILD A COMPANY PEOPLE LOVE.
Shareholder wealth is not a business input. Shareholder wealth is not something you chase or aim for in and of itself. Shareholder wealth is an output i.e. it happens “as a result of” doing these four things: 1. Build a company…
HOW HIGH ARE YOU AIMING?
There’s always a job to be done. A plan to be executed. A strategy to be realised. For the company, and in your role at the company. And for your life – the plan and the strategy you have for…
BRAND AS STORY
Wolfgang Beltracchi is a German art forger and artist, currently serving a six year prison sentence. Werner Spies, the former director of the modern-art museum at the Pompidou Center in Paris and the world’s leading Max Ernst authority, made a…