BRANDING IS THE PURPOSE AND PASSION THAT PROPELS EVERYTHING YOUR COMPANY SAYS AND DOES
Branding is not something you add to your business, it's the purpose and passion that propels everything your company does.
Category Power Branding
TOP 10 REALITIES FACING BRANDS TODAY
Adapt or die! 10 tips for brands today.
STEP OUT OF YOUR COMFORT ZONE!
Stop living your life with the handbrake on and step out of your comfort zone.
CULTURE IS WHAT MAKES PEOPLE FEEL EMPOWERED AND INSPIRED
The motivation behind this new focus on company culture is share price and risk management. No matter. If this leads to workplaces where people are more engaged and satisfied at work, long may it last.
WHAT THE FUCK HAPPENED TO J&J?
My first job in Australia was Account Executive on the Johnson & Johnson Baby & You Club. Worked on loved and trusted brands such as Johnson’s Baby Shampoo, Johnson’s Baby Powder, and Johnson’s Baby Oil. The brand equity in the…
WHEN TIME STANDS STILL
Time appears of an unmeasurable length. Unless you smoke weed. With weed, the notion of time is completely overthrown. The moments are years, and the minutes are centuries. That’s why all of the great jazz musicians smoked weed, beginning with…
THE GRINDING BANALITY OF SAMENESS
Last week I emailed a remarkable [in my view anyway] piece of strategic work to a client in the UK. Unfortunately there was a typo on page 5 – the sort of typo spell check doesn’t pick up. Two days…
BRANDS THAT DON’T KEEP THEIR PROMISES WILL BE CALLED OUT!
A brand promise is a promise made and a promise kept. If you don't walk your talk you will be called out.
HOW TO CREATE SHAREHOLDER WEALTH: BUILD A COMPANY PEOPLE LOVE.
Shareholder wealth is not a business input. Shareholder wealth is an output i.e. it happens "as a result of" doing these four things:
BRANDING IS A LEADERSHIP ISSUE, NOT A MARKETING CONCEPT
Your brand is not something you add to your business, it’s the reason your business exists. Your brand is the purpose and passion that propels everything your company does. And the questions that sit around great branding are: Where are…
The truth is hard to find
In an era of “fake news”, the truth is hard to find. It’s also hard to know what’s true and what’s not. People do doubt the veracity of information, and so we are seeing a return to journalism as a credible…
WHAT THE HECK HAPPENED TO DIET COKE?
To think that Diet Coke is now going to be lapped up by millennials just because the packaging is slimmer and it has four new flavours is, in my view, a very big call.