Talk of “company culture” is commonplace and typically includes a variety of elements such as the company vision and mission, values, employee value proposition, and working environment. For me, company culture sits at the heart of great branding. I call it your ‘Brand on the Inside’. These are the things a company believes and does, […]

Our world is under siege. I made this video on Friday. It’s how I see the state of play, what’s gone down, how we have been let down, and what needs to happen in future. This is the script: Our world is under siege. It’s not the enemy we expected. It’s not the enemy we were warned […]

1. YOU ARE THE CEO OF YOUR CAREER You manage your day, your time, where you work, and your career. You manage how you do your job, how you sell your services, the way you talk to others, and the way others think of you. The only person who’s seen every performance you’ve ever done […]

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