One in four people has a mental illness any day of the week. I know – I’m one of them. Despite the ever-growing community and workplace awareness and understanding of mental health, it still carries a massive social stigma. Which…
When it comes to branding, the banks spend hundreds of millions of dollars every year telling us how great they are. Here are some of the brand promises they’re making. Westpac = Australia proudly supported by Westpac. (Delighting our customers…
A client of mine gave me a copy of a book called The High Price of Materialism. It’s written by a psychologist called Tim Kasser, and he spent many years studying the effects of “materialism” [money + stuff] on people…
So The Edelman Trust Barometer has once again been published, shining a spotlight on TRUST around the world and here in Australia. Last year’s report (2017) reported the biggest fall ever in trust. Overall this year it’s slipped a notch…
