EVERY ONCE IN A WHILE THE LION HAS TO SHOW THE JACKALS WHO HE IS
And then one day, when the time is right, you'll get up and tear the shit out of everybody. Because every once in a while you have to show the jackals who you really are.
Category Real YOU
TO MANAGE YOUR TIME YOU NEED TO CHANGE YOUR PRIORITIES
Change your priorities by putting the BIG rocks into the jar first.
NEVER BE AFRAID TO BET ON YOURSELF
There is no playbook: we’re all just figuring shit out as we go along. And when all’s said and done, what other bets can you make that are going to be as sure a thing as betting on yourself? Answer = None. You are the best bet there is so always bet on yourself.
A BRAND CALLED NIGEL KENNEDY
Some will go for style over substance, and in their eyes Nigel Kennedy might be a half-baked brand. Personally I go for substance over style.
THE HORRIBLE TRUTH ABOUT RESUMES
Resumes are not a true reflection of who you are and what you can do.
STEP OUT OF YOUR COMFORT ZONE!
Stop living your life with the handbrake on and step out of your comfort zone.
HOW TO WIN IN 2022
Using Maslow’s Hierarchy of Needs as a framework for understanding consumers’ needs, these are some of the how to win waves that brands would do well to ride in 2022 and beyond.
NORMAL DIED THIS YEAR
“Normal” died this year as a new reality shaped our lives. Covid_19 took away a lot of what we considered “normal” everyday life. Things like going to work, going on the bus, going to the movies, going to the beach,…
WHO AM I?
I control the time you get up in the morning, the way you feel when you get up, the time you go to sleep, and the way you feel when you go to sleep. I control what you eat and…
THE STORY OF THE RABBIT THAT GOT AWAY
A dog spotted a rabbit and started chasing him, but the rabbit got away. Seeing this, a goat stopped to gloat at the dog. “Too fast for you, wasn’t he?” he sneered. “Why are you surprised?” said the dog. “I…
IMPOSSIBLE IS NOTHING
Ogilvy & Mather in South Africa used to use the bumblebee as their brand symbol, and the everyday inspiration for their work. The bumblebee is not supposed to fly. Its body is too heavy and its wing span is too…
THE GRINDING BANALITY OF SAMENESS
Last week I emailed a remarkable [in my view anyway] piece of strategic work to a client in the UK. Unfortunately there was a typo on page 5 – the sort of typo spell check doesn’t pick up. Two days…