Brand YOU

POPULARITY IS FOR MEDIOCRE FUCKING PEOPLE

26 September, 2018

Popular people turn up and ask, “Who do you want me to be?” – because they want to fit in with the group and be liked. They are the people who have lots of “friends” who like their posts on Instgram and Facebook, and so they become the envy of those who don’t have as many likes, because they’re not as popular as her or him. It’s a game, and it’s complete bullshit. And the price you pay for being liked by everyone is your fucking soul. Yep, your very being is compromised as you go around wearing a social mask – the mask of acceptance – and carefully curate your social media image.

Real people turn up and say, “This is who I am” – because they don’t give a fuck what the group thinks. That’s authentic. And that’s what Brand YOU is all about – making that stand for who you are, even in the face of adversity and hostility.  It’s tough because you live in a world where everyone is trying to make you like everyone else. And so the moment you dare to stand out from the crowd there will be “haters”. They’ll hate you if you’re pretty, they’ll hate you if you’re not, they’ll hate you for what you lack, and they’ll hate you for what you got. So fuck them all.

Here’s me making the point in a recent talk …

 

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