Richard Sauerman

Richard Sauerman

Beware The Hedonistic Treadmill

I’m working on a financial services brand, and so the whole business of “money” and “wealth” has been something I’m exploring with fresh eyes. During my discovery I stumbled across the phrase “the hedonistic treadmill”, and it filled me with…

Fashion Darling …

Here is short film [written and directed by Danny Sangra] for Mercedes-Benz Fashion Week Berlin. Fashion always takes itself so seriously.  So seriously that it becomes tedious, elitist, and often intimidating.  Which is why so many people are left feeling,…