In the past, the knowledge and experience of ‘the old’ was the best instruction for ‘the young’. Today we live with a new set of realities.
Porsche sold Nick Murray a 911. It was a lemon: spent 60 days being serviced. So Nick asked for a replacement, and Porsche said "no".
Grant McGaugh is a guy who loves brands and branding, and he recently reached out to me for this interview.
Phillip Adams wants his slogan back. Customers want their bags back. Qantas wants its reputation back. Time will tell where it will land.
The Nike logo was designed by graphic designer Carolyn Davidson in 1971 for $35. Phil Knight didn't love it, but it grew on him.