A brand called Docs
I have worn Doc Martens shoes and boots for the past 33 years. I freaking love my Docs. (bottom row, middle pic = that’s my favourite boot). It’s one of my top 5 most loved brands. And this is why…
Welcome to The Brand Guy Blog
Rule #6
Two Prime Ministers are sitting in a room discussing affairs of state. Suddenly a man bursts in, apoplectic with fury, shouting and stamping and banging his fist on the desk. The resident Prime Minister admonishes him: “Peter,” he says, “kindly…
Death by overwork
In Japan, 10% of male deaths are job-related. They even have a special word for it, karōshi, death by overwork. Yep, death by overwork. Karōshi was invented in 1978 to refer to an increasing number of people suffering from fatal…
More than a brand, Tesla is on a mission
On Sunday afternoon, as I was walking through the Sydney CBD past Armani and Gucci stores, I suddenly stumbled upon the Tesla car dealership – right in the middle of the high street shopping precinct. “That’s a first”, I thought,…
FREEDOM COMES AT TOO HIGH A PRICE
Millennials (Gen Y, born 1980-2000, aged 17-37) aren’t driving motorcycles. And that’s really hurting Harley-Davidson.