Talent2 operated in the highly competitive recruitment and talent management sector.
As the business expanded, it needed a clearer story about who it was, what it stood for, and how it differed from competitors.
I discovered that Talent2's brand lived and died in moments most recruitment companies ignored: rejection. For every role that was filled, dozens of candidates walked away disappointed.
The true test of the brand wasn't when someone got the job. It was when they didn't. This was the moment that shaped how people felt about Talent2 and ultimately determined the organisation's reputation.
I developed a purpose-led brand strategy built around a People First philosophy. Internally, this became Brand On The Inside, defining the culture, behaviours and mindset that would guide the organisation. Externally, it evolved into the positioning platform, "People to the Power of Two", reflecting Talent2's role in helping organisations and individuals succeed together.
Deliverables included purpose development, brand strategy, visual identity, website and launch communications.
The work provided Talent2 with a clear strategic platform that aligned culture, leadership and market positioning around a single idea.
The organisation continued its growth trajectory and was successfully acquired by Allegis Group in 2013.
