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	<title>The Brand Guy</title>
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	<description>A new way to do branding</description>
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		<title>A BRAND NAMED TRUMP</title>
		<link>https://the-brand-guy.com/power-branding/a-brand-named-trump/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Mon, 04 May 2026 09:13:49 +0000</pubDate>
				<category><![CDATA[Power Branding]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[back yourself]]></category>
		<category><![CDATA[believe in yourself]]></category>
		<category><![CDATA[bet on yourself]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[real you]]></category>
		<category><![CDATA[trump]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1001797</guid>

					<description><![CDATA[Trump Personal branding&#160;shapes who gets attention, trust, and loyalty. It&#8217;s big. More than ever. And no one has taken it further than Donald Trump. He hasn’t built a brand around products. He’s built products and a massive customer loyalty base around a name. His name. Love him or not, Trump is the most complete identity-led [&#8230;]The post <a href="https://the-brand-guy.com/power-branding/a-brand-named-trump/">A BRAND NAMED TRUMP</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>BRANDING HAS BEEN DEMOTED TO CONTENT</title>
		<link>https://the-brand-guy.com/power-branding/brands-have-been-demoted-to-content/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Tue, 28 Apr 2026 06:29:05 +0000</pubDate>
				<category><![CDATA[Power Branding]]></category>
		<category><![CDATA[branding]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1002119</guid>

					<description><![CDATA[If your brand only exists as content, you don’t have a brand. You have output. You can’t optimise your way out of a weak brand.The post <a href="https://the-brand-guy.com/power-branding/brands-have-been-demoted-to-content/">BRANDING HAS BEEN DEMOTED TO CONTENT</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>DO YOU LIVE IN A FRIENDLY OR HOSTILE UNIVERSE?</title>
		<link>https://the-brand-guy.com/brand-you/do-you-live-in-a-friendly-or-hostile-universe/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Fri, 10 Apr 2026 07:03:22 +0000</pubDate>
				<category><![CDATA[brand YOU]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[attitude]]></category>
		<category><![CDATA[beliefs]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[real you]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1002108</guid>

					<description><![CDATA[It’s been said the most powerful question you can answer is: Do you live in a friendly or hostile universe? Because it shapes how you show up in every moment.The post <a href="https://the-brand-guy.com/brand-you/do-you-live-in-a-friendly-or-hostile-universe/">DO YOU LIVE IN A FRIENDLY OR HOSTILE UNIVERSE?</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>THE LINE YOU NEVER CROSS</title>
		<link>https://the-brand-guy.com/brand-you/the-line-you-never-cross/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Wed, 25 Mar 2026 06:19:19 +0000</pubDate>
				<category><![CDATA[brand YOU]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[back yourself]]></category>
		<category><![CDATA[believe in yourself]]></category>
		<category><![CDATA[peak performance]]></category>
		<category><![CDATA[real you]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1002085</guid>

					<description><![CDATA[We draw lines around ourselves. I’m not creative. I’m too old. I’m not ready. Not facts. Stories repeated until they harden into limits ...The post <a href="https://the-brand-guy.com/brand-you/the-line-you-never-cross/">THE LINE YOU NEVER CROSS</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>COMPANY VALUES: THE MOST POPULAR FICTION IN BUSINESS</title>
		<link>https://the-brand-guy.com/brand-as-culture/company-values-the-most-popular-fiction-in-business/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Mon, 16 Mar 2026 23:57:51 +0000</pubDate>
				<category><![CDATA[brand as culture]]></category>
		<category><![CDATA[Branding the Inside]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[company values]]></category>
		<category><![CDATA[culture]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1002071</guid>

					<description><![CDATA[Are your company values showing up in hiring decisions, performance reviews, leadership behaviour, and everyday conversations?The post <a href="https://the-brand-guy.com/brand-as-culture/company-values-the-most-popular-fiction-in-business/">COMPANY VALUES: THE MOST POPULAR FICTION IN BUSINESS</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>THE VOICE AT THE DOOR</title>
		<link>https://the-brand-guy.com/brand-as-culture/the-voice-at-the-door/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Wed, 04 Mar 2026 05:56:58 +0000</pubDate>
				<category><![CDATA[brand as culture]]></category>
		<category><![CDATA[brand YOU]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[back yourself]]></category>
		<category><![CDATA[believe in yourself]]></category>
		<category><![CDATA[bet on yourself]]></category>
		<category><![CDATA[peak performance]]></category>
		<category><![CDATA[real you]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1002041</guid>

					<description><![CDATA[​​“I don’t let the old guy in.”​​ That line stayed with me, as a 65 year old guy, because it has nothing to do with age and everything to do with attitude and identity.The post <a href="https://the-brand-guy.com/brand-as-culture/the-voice-at-the-door/">THE VOICE AT THE DOOR</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>BRAND IS A DECISION SYSTEM</title>
		<link>https://the-brand-guy.com/power-branding/brand-is-a-decision-system/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Wed, 04 Mar 2026 05:15:18 +0000</pubDate>
				<category><![CDATA[Branding the Inside]]></category>
		<category><![CDATA[Power Branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[culture]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1002030</guid>

					<description><![CDATA[Brand doesn’t just sit in Marketing. It lives everywhere. In Operations, HR, Finance, Sales, Product, and Leadership.The post <a href="https://the-brand-guy.com/power-branding/brand-is-a-decision-system/">BRAND IS A DECISION SYSTEM</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>GLOBAL BRAND GURUS: RANKED #7 FOR 2026</title>
		<link>https://the-brand-guy.com/power-branding/global-brand-gurus-ranked-7-for-2026/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Thu, 05 Feb 2026 04:42:15 +0000</pubDate>
				<category><![CDATA[Branding the Inside]]></category>
		<category><![CDATA[Power Branding]]></category>
		<category><![CDATA[Real YOU]]></category>
		<category><![CDATA[brand guru]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[the brand guy]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1000695</guid>

					<description><![CDATA[I am delighted to be listed again in the World's Top 30 Brand Professionals for 2026.. This is the 13th year in a row that I have been listed.The post <a href="https://the-brand-guy.com/power-branding/global-brand-gurus-ranked-7-for-2026/">GLOBAL BRAND GURUS: RANKED #7 FOR 2026</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>MY JOB IS TO HELP YOU SEE WHAT YOU DON&#8217;T SEE</title>
		<link>https://the-brand-guy.com/power-branding/my-job-is-to-help-you-see-what-you-dont-see/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Tue, 07 Oct 2025 06:50:42 +0000</pubDate>
				<category><![CDATA[Branding the Inside]]></category>
		<category><![CDATA[Power Branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[insights]]></category>
		<category><![CDATA[strategy]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1001889</guid>

					<description><![CDATA[How I uncover hidden truths, feelings, insights, and opportunities for organisations, businesses and brands. The post <a href="https://the-brand-guy.com/power-branding/my-job-is-to-help-you-see-what-you-dont-see/">MY JOB IS TO HELP YOU SEE WHAT YOU DON&#8217;T SEE</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
			</item>
		<item>
		<title>&#8216;GOOD ENOUGH&#8217; BRANDING ISN&#8217;T GOOD ENOUGH</title>
		<link>https://the-brand-guy.com/power-branding/good-enough-branding-isnt-good-enough/</link>
		
		<dc:creator><![CDATA[Richard Sauerman]]></dc:creator>
		<pubDate>Tue, 07 Oct 2025 06:13:42 +0000</pubDate>
				<category><![CDATA[Branding the Inside]]></category>
		<category><![CDATA[Power Branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[startups]]></category>
		<guid isPermaLink="false">https://the-brand-guy.com/?p=1001878</guid>

					<description><![CDATA[Branding is not the garnish, it’s the fuel. And if you don’t invest in it now, you’ll pay for it later, with higher costs and lower loyalty.The post <a href="https://the-brand-guy.com/power-branding/good-enough-branding-isnt-good-enough/">&#8216;GOOD ENOUGH&#8217; BRANDING ISN&#8217;T GOOD ENOUGH</a> appeared first on <a href="https://the-brand-guy.com">The Brand Guy</a>.]]></description>
		
		
		
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