Ride the waves Like a surfer, great brands catch and ride the waves of the time. The waves are an expression of consumer feelings, sentiment, wants and needs. And 2020 has changed the seascape forever. Using Maslow’s Hierarchy of Needs as a framework for understanding consumers’ needs, these are some of the new waves that […]

“Normal” died this year as a new reality shaped our lives. Covid_19 took away a lot of what we considered “normal” everyday life. Things like going to work, going on the bus, going to the movies, going to the beach, going for a walk, going on holiday, going to weddings, going to funerals, going anywhere. […]

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