My first job in Australia was Account Executive on the Johnson & Johnson Baby & You Club. Worked on loved and trusted brands such as Johnson’s Baby Shampoo, Johnson’s Baby Powder, and Johnson’s Baby Oil. The brand equity in the word “Johnson” was priceless. Today Johnson & Johnson was fined AUS $844 million to clean […]
Life comes in two flavours, the fixed and the variable. Most people prefer ‘fixed’ over ‘variable’. They want a world that’s safe and secure. They want certainty over doubt. They are dead-set on building a world and a future they can count on. And they have a plan to get them there. At the same […]
You create your life every day. You decide whether or not you’re going to get up when the alarm goes off, what to wear, what to eat for breakfast, and how to get to work. And as you run into people throughout the day, you decide how to respond to them, how to treat them, […]
