IMAGINE YOU WERE ON FLIGHT 1549
The story of Ric Elias, who was on Flight 1549 along with 154 other passengers and crew, is such a powerful WAKE UP CALL!
Welcome to The Brand Guy Blog
A BRAND NAMED TRUMP
Trump Personal branding shapes who gets attention, trust, and loyalty. It’s big. More than ever. And no one has taken it further than Donald Trump. He hasn’t built a brand around products. He’s built products and a massive customer loyalty base…
BRANDING HAS BEEN DEMOTED TO CONTENT
If your brand only exists as content, you don’t have a brand. You have output. You can’t optimise your way out of a weak brand.
DO YOU LIVE IN A FRIENDLY OR HOSTILE UNIVERSE?
It’s been said the most powerful question you can answer is: Do you live in a friendly or hostile universe? Because it shapes how you show up in every moment.
THE LINE YOU NEVER CROSS
We draw lines around ourselves. I’m not creative. I’m too old. I’m not ready. Not facts. Stories repeated until they harden into limits ...
COMPANY VALUES: THE MOST POPULAR FICTION IN BUSINESS
Are your company values showing up in hiring decisions, performance reviews, leadership behaviour, and everyday conversations?