Branding the Inside, Business as UNusual, Power Branding, Real YOU WHY I LOVE BEING A MOTIVATIONAL SPEAKER I'm a motivational speaker with a massive fear of rejection. I do it to challenge myself by facing my fears.Richard SauermanJune 1, 2023
Branding the Inside, Power Branding THE BRAND PODCAST Grant McGaugh is a guy who loves brands and branding, and he recently reached out to me for this interview.Richard SauermanJune 28, 2023
Power Branding WHAT THE HECK HAS HAPPENED TO THE QANTAS BRAND? Phillip Adams wants his slogan back. Customers want their bags back. Qantas wants its reputation back. Time will tell where it will land.Richard SauermanJune 23, 2023
Power Branding THE $35 NIKE LOGO THAT BECAME A GLOBAL ICON The Nike logo was designed by graphic designer Carolyn Davidson in 1971 for $35. Phil Knight didn't love it, but it grew on him.Richard SauermanJune 21, 2023
Power Branding DALI DESIGNED THE CHUPA CHUPS LOGO IN AN HOUR Salvador Dali designed he Chupa Chups daisy flower logo in an hour. More than 50 years on it's as relevant and potent as ever.Richard SauermanJune 14, 2023