THE HORRIBLE TRUTH ABOUT RESUMES
Resumes are not a true reflection of who you are and what you can do.
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IT’S ALL ABOUT THE CULTURE
Talk of “company culture” is commonplace and typically includes a variety of elements such as the company vision and mission, values, employee value proposition, and working environment. For me, company culture sits at the heart of great branding. I call…
BE NICE TO EMPLOYEES OR THEY WILL LEAVE
People leave bosses, not companies. And that’s because the capabilities companies look for in their managers and leaders still lean mostly towards the so-called hard stuff.
THE STORY OF THE SAMOAN FISHERMAN
An Australian businessman was at the pier of a small coastal Samoan village when a small boat with just one fisherman docked. Inside the small boat were several large yellow fin tuna.
EVERY ONCE IN A WHILE THE LION HAS TO SHOW THE JACKALS WHO HE IS
And then one day, when the time is right, you'll get up and tear the shit out of everybody. Because every once in a while you have to show the jackals who you really are.
TO MANAGE YOUR TIME YOU NEED TO CHANGE YOUR PRIORITIES
Change your priorities by putting the BIG rocks into the jar first.
NEVER BE AFRAID TO BET ON YOURSELF
There is no playbook: we’re all just figuring shit out as we go along. And when all’s said and done, what other bets can you make that are going to be as sure a thing as betting on yourself? Answer = None. You are the best bet there is so always bet on yourself.
A BRAND CALLED NIGEL KENNEDY
Some will go for style over substance, and in their eyes Nigel Kennedy might be a half-baked brand. Personally I go for substance over style.
STEP OUT OF YOUR COMFORT ZONE!
Stop living your life with the handbrake on and step out of your comfort zone.
HOW TO WIN IN 2022
Using Maslow’s Hierarchy of Needs as a framework for understanding consumers’ needs, these are some of the how to win waves that brands would do well to ride in 2022 and beyond.
NORMAL DIED THIS YEAR
“Normal” died this year as a new reality shaped our lives. Covid_19 took away a lot of what we considered “normal” everyday life. Things like going to work, going on the bus, going to the movies, going to the beach,…