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HOW REAL IS REALITY TV?

Imagine if your life was filmed, and you got to do your own, real edit. What would you leave out? What would you be afraid to leave in?

ARE YOU LIVING LONGER? Or are you just taking longer to die? Yes, we’re living longer. But not necessarily better.

Tesla isn’t just suffering from a PR crisis—it's in the midst of a full-blown reputational implosion, fuelled by CEO, Elon Musk.

Branding is built from a delicate balance of strategy, psychology, design, storytelling, and experience. It's not for dummies.

Your brain thinks, and you experience the thoughts. But are they actually yours? Or do your thoughts come in a pre-set box of thoughts?

Most “professional” branding is painfully boring. It’s stuffed with meaningless buzzwords. When you brand make sure to be real.