Michelangelo is often quoted as having said that inside every block of stone or marble dwells a beautiful statue; one need only remove the excess material to reveal the work of art within. Imagine if we were to apply this concept to the education system. It would be pointless to compare one child to another. […]

You can buy a person’s time. You can buy a person’s physical presence at a given place. You can even buy a measured number of skilled muscular motions per hour per day. But you cannot buy enthusiasm. You can’t buy initiative. You cannot buy loyalty. You cannot buy the devotion of hearts, minds and souls. […]

I have worn Doc Martens shoes and boots for the past 33 years. I freaking love my Docs. (bottom row, middle pic = that’s my favourite boot). It’s one of my top 5 most loved brands. And this is why (apart from the fact that they are as tough and as comfortable as fuck, both […]

I have recently found myself doing a lot of talks and workshops on and around the subject of ‘change’. Not that surprising really. ‘Change’ is the Zeitgeist of our time, defining the mood, the attitude, and the outlook of companies and people. The brief I get is always along the lines of, “Change is a […]

Gillette’s film about a son helping his elderly father shave won the Cannes Gold this year. And deservedly so. The ad follows Kristian Rex (a NYC session singer) as he carefully and gently shaves his elderly dad (who has been left incapacitated by a stroke) with the new Gillette TREO razor. Apparently the idea for […]

So this sign company did a study to see how accurately people can remember the features and colors of famous brand logos.They asked over 150 Americans to draw 10 famous logos from memory as accurately as they could. The results reveal how these well recognised emblems largely exist as fuzzy memories in our mind’s eye. […]

Brand as culture

Rule #6

6 October, 2017

Two Prime Ministers are sitting in a room discussing affairs of state. Suddenly a man bursts in, apoplectic with fury, shouting and stamping and banging his fist on the desk. The resident Prime Minister admonishes him: “Peter,” he says, “kindly remember Rule Number 6,” whereupon Peter is instantly restored to complete calm, apologises, and withdraws. […]

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