Branding the Inside, Power Branding GLOBAL BRAND GURUS: RANKED #10 FOR 2023 I'm delighted to be listed again in the World's Top 30 Global Brand Gurus for 2023. This is the 10th year in a row that I have been listed.Richard SauermanFebruary 9, 2023
Business as UNusual, Power Branding AI: BRANDING IN A NEW ERA AI is powerful technology that's transforming our world, fast. But there are many red flags in the way AI systems are being deployed and used.Richard SauermanFebruary 6, 2023
Branding the Inside, Business as UNusual, Real YOU YOUR CAREER: MY 5 ASTOUNDING TRUTHS As 2022 comes to a close, and after a really hectic three years, these are my 5 astounding truths about your career. And they're probably the same five truths I would have written three years ago.Richard SauermanDecember 20, 20226
Branding the Inside, Real YOU THE HORRIBLE TRUTH ABOUT RESUMES Resumes are not a true reflection of who you are and what you can do.Richard SauermanAugust 29, 20221
Real YOU THE POWER OF SWEARING Is it worth alienating some people because of my swearing? And the answer to that question is an unequivocal, “Fuck yes!”. And here’s why.Richard SauermanFebruary 16, 20236
Branding the Inside, Power Branding BRANDING IS A LEADERSHIP ISSUE Your brand is not something you add to your business, it's the reason your business exists. Branding consultants just don't get this AT ALL. Richard SauermanFebruary 14, 20232
Real YOU THE HUMAN POTENTIAL MOVEMENT In the mid-twentieth century, two remarkable thinkers emerged as pioneering voices in the Human Potential Movement.Richard SauermanFebruary 10, 2023
Branding the Inside, Power Branding TRUST: THE LATEST REPORT CARD IS IN Trust - the latest report card is in. From an Australian perspective, these are some of the highlights (or lowlights)Richard SauermanFebruary 10, 2023
Power Branding THE RICHEST MAN IN THE WORLD The richest man in the world doesn't own a tech, online retail, energy, or a media business. He owns 75 brands.Richard SauermanFebruary 7, 2023
Power Branding POWER BRANDING FOR PHARMA Richard will be delivering a 30-minute Power Branding session in Melbourne, Australia, for Melbourne Pharma Marketers in March.Richard SauermanFebruary 6, 2023
Real YOU LIGHT YOUR FIRE! Richard will be delivering a 2-hour Light Your Fire! session to 150 young NGEN professionals who work in media, marketing, and advertising.Richard SauermanFebruary 2, 2023
Real YOU REAL YOU Richard will be delivering a 2-hour Real YOU session in Brisbane, Australia, for CitrusAd’s Global Leadership Team. Richard SauermanFebruary 2, 2023
Real YOU YOU HAVE TO JUMP You have to jump - to take the leap of faith in yourself. Too many people hang around on the edge of the cliff of life, watching others soaring by.Richard SauermanJanuary 24, 20232
Real YOU THE TOP 5 REGRETS OF THE DYING Here are the top five regrets of the dying. What’s your biggest regret so far? AND WHAT ARE YOU DOING TO CHANGE IT!Richard SauermanJanuary 19, 2023