Power BrandingWHAT THE HECK HAS HAPPENED TO THE QANTAS BRAND?Phillip Adams wants his slogan back. Customers want their bags back. Qantas wants its reputation back. Time will tell where it will land.Richard SauermanJune 23, 2023
Power BrandingTHE $35 NIKE LOGO THAT BECAME A GLOBAL ICONThe Nike logo was designed by graphic designer Carolyn Davidson in 1971 for $35. Phil Knight didn't love it, but it grew on him.Richard SauermanJune 21, 2023
Power BrandingDALI DESIGNED THE CHUPA CHUPS LOGO IN AN HOURSalvador Dali designed the Chupa Chups daisy flower logo in an hour. More than 50 years on it's as relevant and potent as ever.Richard SauermanJune 14, 2023
Branding the Inside, Business as UNusual, Power Branding, Real YOUWHY I LOVE BEING A MOTIVATIONAL SPEAKERI'm a motivational speaker with a massive fear of rejection. I do it to challenge myself by facing my fears.Richard SauermanJune 1, 2023
Real YOUBEWARE THE VOICE IN YOUR HEADIs the voice in your head a champion for who you are, or is it a constant reminder of how inadequate you are? Richard SauermanJune 1, 2023