Branding the Inside, Power BrandingTHE POWER OF WORDSBranding is about creating the future. And the tool we use to create that future is language. Yes, powerful words!Richard SauermanOctober 31, 2023
Branding the InsidePEOPLE MAKE THINGS HAPPEN!Companies set out the vision and the aspiration, people make things happen. The question is: do your people want to make it happen?Richard SauermanOctober 19, 2023
Real YOUBEING THE REAL YOUHere's a tip: If you're heading to a job interview, try not to tell people to go fuck themselves on the way there - they might end up being your interviewer.Richard SauermanOctober 16, 2023
Business as UNusual“CHANGE” – WHAT DOES IT REALLY MEAN?In the past, the knowledge and experience of ‘the old’ was the best instruction for ‘the young’. Today we live with a new set of realities.Richard SauermanOctober 16, 2023
Power BrandingNINE-A-LEMON: THE PORSCHE THAT WASN’TPorsche sold Nick Murray a 911. It was a lemon: spent 60 days being serviced. So Nick asked for a replacement, and Porsche said "no". Richard SauermanOctober 12, 20232