THE HORRIBLE TRUTH ABOUT RESUMES
Resumes are not a true reflection of who you are and what you can do.
Blog
STEP OUT OF YOUR COMFORT ZONE!
Stop living your life with the handbrake on and step out of your comfort zone.
HOW TO WIN IN 2022
Using Maslow’s Hierarchy of Needs as a framework for understanding consumers’ needs, these are some of the how to win waves that brands would do well to ride in 2022 and beyond.
CULTURE IS WHAT MAKES PEOPLE FEEL EMPOWERED AND INSPIRED
The motivation behind this new focus on company culture is share price and risk management. No matter. If this leads to workplaces where people are more engaged and satisfied at work, long may it last.
NORMAL DIED THIS YEAR
“Normal” died this year as a new reality shaped our lives. Covid_19 took away a lot of what we considered “normal” everyday life.
NOT ALL SUPERHEROES WEAR CAPES
When I was a kid in primary school we had to sit a General Knowledge test. There were 20 questions, and the question that stumped us all was the last one; “What’s the name of the lady who cleans our…
THE CONSOLATION OF CONFINEMENT
This period of confinement is your opportunity to appreciate a great deal of what you generally see without ever properly noticing. Enjoy it.
END THE LOCKDOWN NOW!
For the most part, we have accepted the need for lockdown and social distancing on face value and done what we were told to do. But now I think it’s time we had a serious Covid_fucking_19 reality check: Total cases…
THE PILLOW BOOK: WHAT’S THE BIG TABOO IN OUR LIVES?
It used to be the custom that Japanese parents gave young people who were about to be married a ‘pillow book’. This was a small volume of wood-block prints, showing all the details of sexual intercourse, a taboo subject. It…
BE PRESENT (MOTHERFUCKER)
I remember when I took my daughter Roxy to her first day at school. The whole room was filled with parents taking photographs and videos to capture the event of their child’s first day at school. It was like a…
WHAT THE FUCK HAPPENED TO J&J?
My first job in Australia was Account Executive on the Johnson & Johnson Baby & You Club. Worked on loved and trusted brands such as Johnson’s Baby Shampoo, Johnson’s Baby Powder, and Johnson’s Baby Oil. The brand equity in the…
LEADERSHIP: NEVER HAVE A GUY LIKE BOB WORKING FOR YOU
David Novak, the former CEO of Yum! Brands, was asked in an interview, “What’s the secret to great leadership?” “I’ll tell you the secret to great leadership,” Novak said. “It’s to never have a certain type of person working for…