Real YOUBEING THE REAL YOUHere's a tip: If you're heading to a job interview, try not to tell people to go fuck themselves on the way there - they might end up being your interviewer.Richard SauermanOctober 16, 2023
Business as UNusual“CHANGE” – WHAT DOES IT REALLY MEAN?In the past, the knowledge and experience of ‘the old’ was the best instruction for ‘the young’. Today we live with a new set of realities.Richard SauermanOctober 16, 2023
Power BrandingNINE-A-LEMON: THE PORSCHE THAT WASN’TPorsche sold Nick Murray a 911. It was a lemon: spent 60 days being serviced. So Nick asked for a replacement, and Porsche said "no". Richard SauermanOctober 12, 20232
Branding the Inside, Power BrandingTHE BRAND PODCASTGrant McGaugh is a guy who loves brands and branding, and he recently reached out to me for this interview.Richard SauermanJune 28, 2023
Power BrandingWHAT THE HECK HAS HAPPENED TO THE QANTAS BRAND?Phillip Adams wants his slogan back. Customers want their bags back. Qantas wants its reputation back. Time will tell where it will land.Richard SauermanJune 23, 2023