TESLA: A BRAND IN FREE FALL!
Tesla isn’t just suffering from a PR crisis—it's in the midst of a full-blown reputational implosion, fuelled by CEO, Elon Musk.
Welcome to The Brand Guy Blog
BRANDING IS KNOWING WHICH SCREWS TO TURN
Branding is built from a delicate balance of strategy, psychology, design, storytelling, and experience. It's not for dummies.
IS IT YOU DOING THE THINKING?!
Your brain thinks, and you experience the thoughts. But are they actually yours? Or do your thoughts come in a pre-set box of thoughts?
STOP BEING ‘PROFESSIONAL’: BE REAL INSTEAD
Most “professional” branding is painfully boring. It’s stuffed with meaningless buzzwords. When you brand make sure to be real.
WHAT RABBIT ARE YOU CHASING?!
There was a champion greyhound, the fastest racer on the track. He had never lost a race. Then, one day, without warning, he retired. Why?