Corporate Speak Is Killing Your Brand
Let’s be honest—most “professional” branding is painfully boring. It’s stuffed with meaningless buzzwords, corporate fluff, and a desperate attempt to sound credible. But here’s the truth—nobody trusts a brand that sounds like a machine.
We live in an era where people crave authenticity. If your brand sounds like a soulless press release, guess what? People tune out. The brands that win don’t just inform; they connect. And they do that by sounding human.
Nobody Feels Anything From Jargon
Ask yourself—when was the last time a Vision statement like “To be the leading provider of innovative solutions that optimise engagement” actually moved you? Or your staff? Never. Because it’s hollow. It’s nothing.
Now compare that to this Vision statement: “To redefine business engagement with a human-first approach”. Boom! You know exactly what they stand for. No fluff. No BS. Just a real, powerful statement that means something. Be real!
Why Are You Still Hiding?
If your brand is still clinging to robotic, corporate jargon, ask yourself: What are you so afraid of? Why are you playing it safe instead of actually saying something that matters?
👉🏼 Drop the Corporate Speak
Say what you mean. Like a real person. Not a corporate committee.
👉🏼 Inject Some Damn Personality
Speak like a human, not a corporate robot.
👉🏼 Talk to ONE Person, Not ‘Your Audience’
Real brands speak to humans, not demographics. Make it personal. Make it matter.
Give Your Brand a Pulse
If your brand isn’t making people feel something, it’s making them feel nothing. And nothing kills a brand faster than being forgettable.
So stop playing it safe. Be bold. Be real. That’s what people remember. Your audience (staff and customers and partners) doesn’t want a corporate statement. They want a brand with a pulse.
