USING YOUR BRAND TO BREATHE LIFE INTO THE MACHINE
Is your organisation run as a machine, or is it run as a living entity that displays the full range of human emotions?
Category Branding the Inside
brand as service
A banking client of mine sent through an article titled Banking In A Changing World: Moments of truth at the front line. And it makes for a very interesting read. Here is my edited highlight: Many banks are falling short…