WORK-LIFE. WHAT BALANCE?
Work-life balance: there is no distinction between ‘work’ and ‘life’ if your ‘work’ is as much a part of your ‘life’ as your ‘life’ is.
Category Branding the Inside
A new operating system: the things that really DO motivate us
I’ve read a lot recently on motivation, the things that motivate us, and new ways of thinking about and changing human behaviour; especially in the workplace. The old operating system, it seems, is Motivation 1.0. The bedrock assumption that underpins…
THE GRINDING BANALITY OF SAMENESS
When it comes to branding, sameness is death. Compliance over inspiration; obedience over boldness; being right over being awesome.
THE GREATEST LESSON I LEARN’T AT SCHOOL
When I was 11 our class year sat a General Knowledge test. The last question took us all by surprise: The name of the lady who cleans the school?
THE CORNER STOREKEEPER IS ALIVE AND WELL AND LIVING IN OREGON
Steve Young hangs up this sign outside his small dry cleaning business in Oregon. It helps unemployed people to get a job.