THE GREATEST LESSON I LEARN’T AT SCHOOL
When I was 11 our class year sat a General Knowledge test. The last question took us all by surprise: The name of the lady who cleans the school?
Category Branding the Inside
THE CORNER STOREKEEPER IS ALIVE AND WELL AND LIVING IN OREGON
Steve Young hangs up this sign outside his small dry cleaning business in Oregon. It helps unemployed people to get a job.
Would you recommend your life to someone else?
Last month Engaged Marketing released their annual study titled The State Of Employee Engagement in Australia. And what a thoroughly depressing read it was. Here are some of the key statistical findings. 3,361 Australian employees were surveyed, a quite significant…
THE FISH STORY: HOW I BRAND
When it comes to brand, awareness is everything. Awareness of what is real and essential, yet so hidden in plain sight all around us.
Beware The Hedonistic Treadmill
I’m working on a financial services brand, and so the whole business of “money” and “wealth” has been something I’m exploring with fresh eyes. During my discovery I stumbled across the phrase “the hedonistic treadmill”, and it filled me with…