USING YOUR BRAND TO BREATHE LIFE INTO THE MACHINE
Is your organisation run as a machine, or is it run as a living entity that displays the full range of human emotions?
Category Power Branding
BRAND AS STORY
Wolfgang Beltracchi is a German art forger and artist, currently serving a six year prison sentence. Werner Spies, the former director of the modern-art museum at the Pompidou Center in Paris and the world’s leading Max Ernst authority, made a…
brand as service
A banking client of mine sent through an article titled Banking In A Changing World: Moments of truth at the front line. And it makes for a very interesting read. Here is my edited highlight: Many banks are falling short…
BRAND POWER
It amazes and amuses me how the business of Digital, Data and Direct Marketing has forgotten the power of brand.