Category Power Branding

Rational irrationality

Have you ever run into those Hare Krishna people on the street in Byron Bay handing out “free” books? And as soon as you take one they ask for a “donation”. And you know how it makes you feel all awkward and uncomfortable because…

A BRAND CALLED ROCKY

Rocky the musical opened on Broadway in 2014, and Sylvester Stallone was among the audience on the opening night. Perhaps you are a huge fan of Sylvester Stallone, perhaps not. No matter. Because this is an awesome story. Before he became famous,…

BRAND AS STORY

Wolfgang Beltracchi is a German art forger and artist, currently serving a six year prison sentence. Werner Spies, the former director of the modern-art museum at the Pompidou Center in Paris and the world’s leading Max Ernst authority, made a…