NINE-A-LEMON: THE PORSCHE THAT WASN’T
Porsche sold Nick Murray a 911. It was a lemon: spent 60 days being serviced. So Nick asked for a replacement, and Porsche said "no".
Category Power Branding
THE BRAND PODCAST
Grant McGaugh is a guy who loves brands and branding, and he recently reached out to me for this interview.
WHAT THE HECK HAS HAPPENED TO THE QANTAS BRAND?
Phillip Adams wants his slogan back. Customers want their bags back. Qantas wants its reputation back. Time will tell where it will land.
THE $35 NIKE LOGO THAT BECAME A GLOBAL ICON
The Nike logo was designed by graphic designer Carolyn Davidson in 1971 for $35. Phil Knight didn't love it, but it grew on him.
DALI DESIGNED THE CHUPA CHUPS LOGO IN AN HOUR
Salvador Dali designed the Chupa Chups daisy flower logo in an hour. More than 50 years on it's as relevant and potent as ever.