HOW POSITIVE BRAND AFFINITY DRIVES OUR CHOICES
Are people less attracted to smoking simply because the packs are devoid of any and all branding?
Category Power Branding
How to fuck up your brand in an instant
PwC is one of the biggest auditors around the world, and is a brand that has built its reputation on accuracy. And so they have been trusted to handle the Oscar tabulation process for 83 years – the technically challenging…
Two brands not afraid to make a stand
Here are two brands making a stand against Donald Trump’s policies and executive orders – Diesel and Airbnb. There will be people in USA who will boycott both brands. That’s going to happen. And yet, despite that, these brands know…
Rational irrationality
Have you ever run into those Hare Krishna people on the street in Byron Bay handing out “free” books? And as soon as you take one they ask for a “donation”. And you know how it makes you feel all awkward and uncomfortable because…
A BRAND CALLED ROCKY
Rocky the musical opened on Broadway in 2014, and Sylvester Stallone was among the audience on the opening night. Perhaps you are a huge fan of Sylvester Stallone, perhaps not. No matter. Because this is an awesome story. Before he became famous,…