HOW TO WIN IN 2022
Using Maslow’s Hierarchy of Needs as a framework for understanding consumers’ needs, these are some of the how to win waves that brands would do well to ride in 2022 and beyond.
Welcome to The Brand Guy Blog
CULTURE IS WHAT MAKES PEOPLE FEEL EMPOWERED AND INSPIRED
The motivation behind this new focus on company culture is share price and risk management. No matter. If this leads to workplaces where people are more engaged and satisfied at work, long may it last.
NORMAL DIED THIS YEAR
“Normal” died this year as a new reality shaped our lives. Covid_19 took away a lot of what we considered “normal” everyday life.
NOT ALL SUPERHEROES WEAR CAPES
When I was a kid in primary school we had to sit a General Knowledge test. There were 20 questions, and the question that stumped us all was the last one; “What’s the name of the lady who cleans our…
THE CONSOLATION OF CONFINEMENT
This period of confinement is your opportunity to appreciate a great deal of what you generally see without ever properly noticing. Enjoy it.