Does anyone give a shit?
So today my Global Brand Guru ranking moved from #12 to #3. And I’m feeling pretty pleased with myself. But here’s the question. Does it matter? Is it a big deal? Does anyone give a shit? On the one hand…
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THE STORY OF THE RABBIT THAT GOT AWAY
A dog spotted a rabbit and started chasing him, but the rabbit got away. Seeing this, a goat stopped to gloat at the dog. “Too fast for you, wasn’t he?” he sneered. “Why are you surprised?” said the dog. “I…
HOW POSITIVE BRAND AFFINITY DRIVES OUR CHOICES
Are people less attracted to smoking simply because the packs are devoid of any and all branding?
How to fuck up your brand in an instant
PwC is one of the biggest auditors around the world, and is a brand that has built its reputation on accuracy. And so they have been trusted to handle the Oscar tabulation process for 83 years – the technically challenging…
Two brands not afraid to make a stand
Here are two brands making a stand against Donald Trump’s policies and executive orders – Diesel and Airbnb. There will be people in USA who will boycott both brands. That’s going to happen. And yet, despite that, these brands know…