THE GREATEST AGENCY IN THE WORLD
My first job in an advertising agency was a Graduate Trainee at Saatchi & Saatchi on Charlotte Street, London.
Welcome to The Brand Guy Blog
USING YOUR BRAND TO BREATHE LIFE INTO THE MACHINE
Is your organisation run as a machine, or is it run as a living entity that displays the full range of human emotions?
BRAND AS STORY
Wolfgang Beltracchi is a German art forger and artist, currently serving a six year prison sentence. Werner Spies, the former director of the modern-art museum at the Pompidou Center in Paris and the world’s leading Max Ernst authority, made a…
brand as service
A banking client of mine sent through an article titled Banking In A Changing World: Moments of truth at the front line. And it makes for a very interesting read. Here is my edited highlight: Many banks are falling short…
The Angel In The Stone
I edit for a living. Actually, that’s not true. I am a brand strategist. And at the beginning of every big project I amass a vast array of information, ideas and opinions. My job, as the brand strategist, is to…