HOW TO WIN IN 2022
Using Maslow’s Hierarchy of Needs as a framework for understanding consumers’ needs, these are some of the how to win waves that brands would do well to ride in 2022 and beyond.
Category Business as UNusual
NORMAL DIED THIS YEAR
“Normal” died this year as a new reality shaped our lives. Covid_19 took away a lot of what we considered “normal” everyday life.
THE CONSOLATION OF CONFINEMENT
This period of confinement is your opportunity to appreciate a great deal of what you generally see without ever properly noticing. Enjoy it.
END THE LOCKDOWN NOW!
For the most part, we have accepted the need for lockdown and social distancing on face value and done what we were told to do. But now I think it’s time we had a serious Covid_fucking_19 reality check: Total cases…
WHAT THE FUCK HAPPENED TO J&J?
My first job in Australia was Account Executive on the Johnson & Johnson Baby & You Club. Worked on loved and trusted brands such as Johnson’s Baby Shampoo, Johnson’s Baby Powder, and Johnson’s Baby Oil. The brand equity in the…