Category Power Branding

The truth is hard to find

In an era of “fake news”, the truth is hard to find. It’s also hard to know what’s true and what’s not. People do doubt the veracity of information, and so we are seeing a return to journalism as a credible…

A brand called Docs

I have worn Doc Martens shoes and boots for the past 33 years. I freaking love my Docs. (bottom row, middle pic = that’s my favourite boot). It’s one of my top 5 most loved brands. And this is why…

The world’s most expensive perfume

There are fragrances, there are luxury fragrances, and then there’s Clive Christian. Originally established as The Crown Perfumery during the reign of Queen Victoria in 1872, the fragrance house had fallen upon hard times, with declining profits and a fall in…