THE GRINDING BANALITY OF SAMENESS
Last week I emailed a remarkable [in my view anyway] piece of strategic work to a client in the UK. Unfortunately there was a typo on page 5 – the sort of typo spell check doesn’t pick up. Two days…
Category Power Branding
BRANDS THAT DON’T KEEP THEIR PROMISES WILL BE CALLED OUT!
A brand promise is a promise made and a promise kept. If you don't walk your talk you will be called out.
HOW TO CREATE SHAREHOLDER WEALTH: BUILD A COMPANY PEOPLE LOVE.
Shareholder wealth is not a business input. Shareholder wealth is an output i.e. it happens "as a result of" doing these four things:
The truth is hard to find
In an era of “fake news”, the truth is hard to find. It’s also hard to know what’s true and what’s not. People do doubt the veracity of information, and so we are seeing a return to journalism as a credible…
Is this the H&M Way?
I hope that H&M intends to and can and will keep all of its promises in future - ethically, honestly, and responsibly.
WHAT THE HECK HAPPENED TO DIET COKE?
To think that Diet Coke is now going to be lapped up by millennials just because the packaging is slimmer and it has four new flavours is, in my view, a very big call.
A brand called Docs
I have worn Doc Martens shoes and boots for the past 33 years. I freaking love my Docs. (bottom row, middle pic = that’s my favourite boot). It’s one of my top 5 most loved brands. And this is why…
More than a brand, Tesla is on a mission
On Sunday afternoon, as I was walking through the Sydney CBD past Armani and Gucci stores, I suddenly stumbled upon the Tesla car dealership – right in the middle of the high street shopping precinct. “That’s a first”, I thought,…
FREEDOM COMES AT TOO HIGH A PRICE
Millennials (Gen Y, born 1980-2000, aged 17-37) aren’t driving motorcycles. And that’s really hurting Harley-Davidson.
The world’s most expensive perfume
There are fragrances, there are luxury fragrances, and then there’s Clive Christian. Originally established as The Crown Perfumery during the reign of Queen Victoria in 1872, the fragrance house had fallen upon hard times, with declining profits and a fall in…
Using fashion to get inside his opponent’s head
David August is a UK based provider of “tailor-made suits and casual wear for the most distinguished of business leaders, sports professionals and entertainers.” Their brand stands for confidence and assertiveness, and carries a whole lot of alpha male attitude. Their…
SHUFFLING THE NO SUGAR CARDS AT COCA-COLA
Coca-Cola is set to remove Coke Zero from Australian shops with the launch of Coca-Cola No Sugar. This is their third sugar-free product.