BRANDING IS A LEADERSHIP ISSUE
Your brand is not something you add to your business, it's the reason your business exists. Branding consultants just don't get this AT ALL.
Category Power Branding
TRUST: THE LATEST REPORT CARD IS IN
Trust - the latest report card is in. From an Australian perspective, these are some of the highlights (or lowlights)
THE RICHEST MAN IN THE WORLD
The richest man in the world doesn't own a tech, online retail, energy, or a media business. He owns 75 brands.
POWER BRANDING FOR PHARMA
Richard will be delivering a 30-minute Power Branding session in Melbourne, Australia, for Melbourne Pharma Marketers in March.
AI: BRANDING IN A NEW ERA
AI is powerful technology that's transforming our world, fast. But there are many red flags in the way AI systems are being deployed and used.