HOW TO CRUSH A MAN
How to crush a man - bore him to death at work - by Fyodor Dostoyevsky [he who knows the true meaning of “punishment”]
Welcome to The Brand Guy Blog
10 REASONS WHY YOU’LL NEVER DO ANYTHING AMAZING WITH YOUR LIFE
Yeah. You heard me. I’m talking to YOU. I’m looking you right in the eyes and telling you that you don’t stand a chance. I’m telling you that if you can look through this list and say “yes” to three…
WHAT’S UP WITH OUR BANKS? A STORY IN 3 CHAPTERS
When it comes to branding, the banks spend hundreds of millions of dollars every year telling us how great they are. Here are some of the brand promises they’re making. Westpac = Australia proudly supported by Westpac. (Delighting our customers…
ARE YOU TRAPPED INSIDE YOUR WORLDVIEW?
The greatest obstacle to change and possibility in your work and your life is that you are trapped inside your worldview – your underlying mental frame of reference for the world, and your belief system that drives the decisions you…
HOW TO CREATE SHAREHOLDER WEALTH: BUILD A COMPANY PEOPLE LOVE.
Shareholder wealth is not a business input. Shareholder wealth is an output i.e. it happens "as a result of" doing these four things: