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The largest drop EVER in TRUST

Since 2000, the Edelman TRUST Barometer has surveyed tens of thousands of people across dozens of countries about their level of trust in business, media, government, and NGOs. I have been following the TRUST Barometer for the past ten years, and every year it’s…

Rational irrationality

Have you ever run into those Hare Krishna people on the street in Byron Bay handing out “free” books? And as soon as you take one they ask for a “donation”. And you know how it makes you feel all awkward and uncomfortable because…

A BRAND CALLED ROCKY

Rocky the musical opened on Broadway in 2014, and Sylvester Stallone was among the audience on the opening night. Perhaps you are a huge fan of Sylvester Stallone, perhaps not. No matter. Because this is an awesome story. Before he became famous,…