Fuck you Monday!
I don’t get the mentality of being head-down sad on a Monday morning. You know those people who live for weekends? They’re wishing their life away.
Welcome to The Brand Guy Blog
A new operating system: the things that really DO motivate us
I’ve read a lot recently on motivation, the things that motivate us, and new ways of thinking about and changing human behaviour; especially in the workplace. The old operating system, it seems, is Motivation 1.0. The bedrock assumption that underpins…
THE GRINDING BANALITY OF SAMENESS
When it comes to branding, sameness is death. Compliance over inspiration; obedience over boldness; being right over being awesome.
Do what you love
I spoke at a conference last year. I stood in front of 250 business leaders and asked them, “What percentage of people would you say don’t love their job?” 70% of them raised their hands. Perhaps you are one of…
THE UNBRANDED BRAND
Have you ever heard of an unbranded brand? The brand that’s so independent and self-assured that it doesn’t need to actually brand itself.