The Angel In The Stone
I edit for a living. Actually, that’s not true. I am a brand strategist. And at the beginning of every big project I amass a vast array of information, ideas and opinions. My job, as the brand strategist, is to…
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The Porsche that wasn’t
For decades, Porsche has told us that “There Is No Substitute” for its cars. Two generations have grown up with that mantra. The slogan is etched into the subconscious of every car enthusiast. We all know that if you say…
A brand called Warren
Warren Buffet is not only successful, he is unique; because he is his own person. For a guy who’s worth $44 billion he behaves like a guy worth $44,000. Consider: He still lives in the same small 3 bedroom house…
BRAND POWER
It amazes and amuses me how the business of Digital, Data and Direct Marketing has forgotten the power of brand.