THE CORNER STOREKEEPER IS ALIVE AND WELL AND LIVING IN OREGON
Steve Young hangs up this sign outside his small dry cleaning business in Oregon. It helps unemployed people to get a job.
Welcome to The Brand Guy Blog
Back to the future
The movie Back To The Future was screened in 1985, thirty years ago. And the future date they travelled to in the move was TODAY–yes, 21st October 2015. So I guess that makes today Back To The Future Day. For me…
What’s your superpower?
Last week a CEO client stopped me in mid conversation and said, “My super power is pattern recognition. What’s yours?” He hails from The Valley, so I guess this sort of language is to be expected. His question did make…
The power of language [or How not to do it]
So I’m checking out the details of a potential new client. On their website I find this Mission Statement: To “Make A Profit” by providing a quality product at a very competitive price, in a controlled systematic way, for a sustained period…
An Australian Story
Here is the famous Paul Hogan ad that promoted Australia to the world in the 1980s. Sure it’s a little dated, and sexist, and cliched. No matter. It’s what the ad says about us that matters, and that’s why this…