So I’m checking out the details of a potential new client. On their website I find this Mission Statement: To “Make A Profit” by providing a quality product at a very competitive price, in a controlled systematic way, for a sustained period…
Here is the famous Paul Hogan ad that promoted Australia to the world in the 1980s. Sure it’s a little dated, and sexist, and cliched. No matter. It’s what the ad says about us that matters, and that’s why this…
I’ve been working on three projects over the past ten weeks that have helped me see the future. All three companies are well funded, well connected RDCs. All three companies are missionary entrepreneurs. All three companies are on a mission…
When young kids are challenged by their older siblings to a game they knows they can’t win, they say, “I’m not playing that game.” I thought of that as I walked around my local mall, full of advertising and places…
Last month Engaged Marketing released their annual study titled The State Of Employee Engagement in Australia. And what a thoroughly depressing read it was. Here are some of the key statistical findings. 3,361 Australian employees were surveyed, a quite significant…
