HOW TO CREATE SHAREHOLDER WEALTH: BUILD A COMPANY PEOPLE LOVE.
Shareholder wealth is not a business input. Shareholder wealth is an output i.e. it happens "as a result of" doing these four things:
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THE #1. EMPLOYEE BENEFIT THAT NO-ONE IS TALKING ABOUT
People leave managers, not companies. You’ve heard it before, and I’m talking about it again. Bad managers are everywhere, and they leave a bad, lasting impression. So bad, in fact, that one in two employees will leave their job to…
DON’T WORK FOR THE MONEY. IT’S NEVER ENOUGH.
A client of mine gave me a copy of a book called The High Price of Materialism. It’s written by a psychologist called Tim Kasser, and he spent many years studying the effects of “materialism” [money + stuff] on people…
IF SOMEONE ISN’T UPSET BY WHO YOU ARE, YOU AREN’T PUSHING HARD ENOUGH
Great brands have a point of view, not just a product or a service. And so do great people. That’s what I call Brand YOU. You have to believe in something. You need to have a backbone. You need to…
Are your words leading to feeble or powerful outcomes?
Branding is about creating the future. You begin with the end in mind by creating an ideal state, which is then a blueprint for what you need to do to get there. And the tool we use to create that…