BRAND VALUE TOPS US$5 TRILLION
Brand Value. The latest 2024 report on the world’s most valuable brands has just landed, and here are some interesting observations:
Welcome to The Brand Guy Blog
UNSAFE AT DAIHATSU
Daihatsu lied about the safety of their cars by falsifying crash tests – across 64 models, going back more than three decades.
THE POWER OF WORDS
Branding is about creating the future. And the tool we use to create that future is language. Yes, powerful words!
PEOPLE MAKE THINGS HAPPEN!
Companies set out the vision and the aspiration, people make things happen. The question is: do your people want to make it happen?
BEING THE REAL YOU
Here's a tip: If you're heading to a job interview, try not to tell people to go fuck themselves on the way there - they might end up being your interviewer.